Dennis Publishing has become the first UK publisher to mirror the example of Channel 5 in taking advantage of the tiny marketing budgets of internet start-ups. Men’s magazine Maxim has announced the acquisition of a 5% stake in Firebox.com, in return for promotion and coverage in the style of the “airtime for equity” deals seen… Continue reading Lads’ Mag Unites With Boys’ Toys Start-Up
Telewest has announced that it will resume marketing of its digital cable TV service from October. Active marketing was suspended in July, less than a year after the service was launched (see Telewest Launches Digital Service), when a component shortage affected the supply of set-top boxes (see Telewest Puts Digital Strategy On Hold As Box… Continue reading Telewest To Resume Marketing After Set-Top Box Crisis
ABC Electronic has started auditing online advertising campaigns as well as website traffic. The web auditing body of the Audit Bureau of Circulations has recently been working with Yahoo! to measure the effectiveness of ad campaigns across its properties.Widespread use of the ad auditing service, however, is dependent on the industry, according to head of… Continue reading ABCE Appeals To Media Industry To Adopt Standard In Online Ad Measurement
The latest name put forward as the next possible ITV chief executive, J Walter Thompson’s CEO, Stephen Carter, has put himself firmly out of the running by accepting a position at NTL.Carter will take up the role of NTL’s chief operating officer designate in November. Initially he will work alongside the incumbent CEO, Leigh Wood,… Continue reading Latest Hope For ITV Top Job Goes To NTL
Two new magazines are set to launch targeting the growing number of divorcees in Britain. New Era, whose cover line proclaims ‘There is Life After Marriage’ hits the newsstands next month and Divorce will launch initially as a quarterly subscription mag.The market for magazines dealing with divorce and its after-effects is booming according to New… Continue reading New Mags Target Growing Number Of Divorcees
Telecoms companies were among the poorer performers in media shares yesterday. Telewest ended down 4p at £1.79½, while Cable and Wireless dropped 64p to £12.25.Granada Media announced the expansion of its interest in football clubs with the acquisition of a stake in Arsenal FC (see Granada Takes Stake In Arsenal). The move did not provoke… Continue reading Sharewatch
BSkyB will launch an integrated set-top decoder and personal television recorder in the first quarter of next year. The device will allow viewers to control live digital satellite programmes as if they were VCR recordings, choosing to ‘fast forward’ through adverts or ‘pause’ the programme if interrupted.The device also allows recording of up to 40… Continue reading Sky Gives Due Date For Integrated Digibox And Personal TV Recorder
Channel 5 director of programmes, Dawn Airey, has been reappointed to the Film Council Board. Launched in May this year with Airey among its board members, the Council has been set up to advise the government on the development of film policy and is set to recieve around £150 million in funding from the Department… Continue reading Appointments Brief
Granada Media has this morning announced the acquisition of a 5% stake in Arsenal Football Club. A £47m investment will grant Granada the status of exclusive commercial services and media rights agent for the team.The deal will also include a 50% interest in a new joint venture company, AFC Broadband, which will create a global… Continue reading Granada Takes Stake In Arsenal
Granada Media has this morning announced the acquisition of a 5% stake in Arsenal Football Club. A £47m investment will grant Granada the status of exclusive commercial services and media rights agent for the team.The deal will also include a 50% interest in a new joint venture company, AFC Broadband, which will create a global… Continue reading Granada Takes Stake In Arsenal
