For the second time in less than a year, The Independent has undergone a substantial redesign in order to reverse the paper’s steady decline in readership. Where the previous revamp, instigated by then-editor Andrew Marr, was aimed at a greater degree of ‘usefullness’ (see Changes At The Independent), today’s new-look, produced under the auspices of… Continue reading Redesign At The Independent – Review
The Advertising Standards Authority (ASA) has appointed Tony Butler, former head of management services for the Crown Prosecution Service, as its deputy director general.In this position, as well as assistant secretary of the Committee of Advertising Practice (CAP), Butler will be responsible for policy development and implementation, overseeing the day to day management of the… Continue reading ASA Appoints Deputy Director General
The online version of New Scientist magazine, New Scientist Planet Science, has been given its first ABC //electronic audit certificate. For the audit period 1-31 March 1998, the site recorded a combined total of 4,087,024 page impressions.This total is generated from 1.5 million page impressions and 161,816 users from New Scientist Planet Science, and 2.5… Continue reading New Scientist Website Achieves 4 Million Impressions
The Newspaper Society (NS) says that during 1997, regional press display advertising grew by 12.5% when compared with 1996. This figure was derived from an NS survey.The Society says that figures soon to be released by the Advertising Association will verify that both revenue and share of press display advertising grew significantly last year.It says… Continue reading Display Advertising Grows In Regional Press, Says NS
The results of a collaboration between ITN and Express Newspapers to produce a sports website have now been launched (see Express And ITN Announce Sports Tie-Up). Express Sport Live (http://www.express-sport.co.uk) is to use RealMedia technology to relay ITN audio sports bulletins to the site throughout the day.Garron Baines, managing director of new media at ITN,… Continue reading Express And ITN Launch Sports Website
Just under a fifth of radio listening takes place in-car according to new research published by the Radio Advertising Bureau (RAB). The RAJAR Insight study also found that the in-car audience is disproportionately likely to be male, middle-aged and upmarket.The survey was compiled by the RAB by drawing on RAJAR data as well as a… Continue reading One Fifth Of Radio Listening Is In-Car
It is believed that Mirror Group has received a number of ‘attractive’ takeover offers since the bid intentions which were announced by German publisher Axel Springer just over two weeks ago (see Mirror Group Awaits Springer Bid).Since its announcement Springer has remained silent, although the bid it is likely to make will probably be around… Continue reading Mirror Group Examines New Proposals
Asda supermarkets has signed a three-part sponsorship deal with Talk Radio worth £100,000. The deal will see Asda broadcasting ‘live’ commercials around Talk’s World Cup ’98 coverage.The ad copy for these commercials will be written to reflect the results of the matches which they follow. Also, Asda Magazine will be running a full page ad… Continue reading Talk Radio’s World Cup Teams Up With Asda
The Radio Authority has awarded three new small-scale local licences in the Leicestershire and Rutland areas. After considering applications from eight parties, the Authority decided to award the licences to the following groups: Fosseway Radio Ltd. (Andrew Carter, 01455 614 151): a truly local radio service for South-West Leicestershire, including the market towns of Hinckley… Continue reading RA Awards 3 Small-Scale Local Radio Licences
Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.The Word handles sales for 64 regional titles… Continue reading Bass Uses The Word To Promote World Cup Hooch
