IPC Magazines is introducing a new look for its 40 year-old women’s weekly title Woman’s Realm in a bid to halt its falling circulation. Since 1986 the magazine has seen its sales fall from 613,000 to just over 230,000.The redesign, aimed at differentiating the magazine from its competitors, includes a new logo and cover design… Continue reading New Look For Woman’s Realm
The first sponsor for new teenage cable channel Rapture has been announced as Blockbuster Video. The video retail outlet is sponsoring the top ten video chart on the channel’s cinema show ACNY until the beginning of May.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.Rapture:… Continue reading First Sponsor For Rapture
A survey conducted by the Internet Marketing and Development Agency says that British companies face exclusion from global commerce on the internet because they have lost the opportunity to use their desired domain name.Findings from the survey show that hundreds of thousands of trading names have been bought by rogue internet companies who are seeking… Continue reading British Companies Will Lose Website Opportunity, Report Predicts
Tim Bleakley, sales controller at Talk Radio, has been promoted to the newly-created position of sales director. He will report directly to Talk’s commercial director Stan Park.Park says that the promotion is in recognition of Bleakley’s achievements since joining the station from TSMS in December 1996 (subscribers see Appointment News).He added: “The whole team has… Continue reading Appointment Briefs
Home Counties Newspapers said that last year’s failed takeover attempt by Johnston (subscribers see Johnston’s Agreed Newspaper Takeover Blocked) had wiped £205,000 from its annual profits. Consequently pre-tax profits fell from £3.2 million to £3 million. Turnover, however, rose from £37.3 million to £38.4 million.While Johnston Press is understood to be keen to renew its… Continue reading Failed Johnston Bid Dents Home Counties Profits
The ITV Network is currently on the look-out for two presenters to be the new faces of Children’s ITV.From the end of May, the station’s current graphic style of presentation will be replaced by a new team who will guide young viewers through what’s happening on CITV. It is hoped that two presenters will be… Continue reading Revamp For Children’s ITV
The European Commission is believed to be investigating claims from BSkyB that the BBC’s News 24 cable and satellite channel is using licence payers’ money to create unfair competition. Sky News has been dropped by a number of cable companies mainly because News 24 is being distributed for free. The BBC says it is confident… Continue reading EC To Investigate BBC News Channel
In response to complaints from the Incorporated Society of British Advertisers (ISBA) about ITV’s airtime inflation, ITV chief executive Richard Eyre has written to 150 advertisers claiming that rival TV broadcasters are responsible for the rise in TV airtime price.Eyre is concerned that advertisers are placing too much weight on trading on discounts which are… Continue reading ITV Accuses Rival Stations Of Causing Price Inflation
M&C Saatchi has launched a website at http://www.mcsaatchi.com. The site, designed by web development company TW2, contains information about the company along with contacts and access to the M&C Saatchi Village. It is best viewed using Netscape 3.0.The site will be featured in a forthcoming Website of the Week.
IPC will be launching Country Life Gardens, a one-off “celebration of classic Country Life gardens”, on 18 May.The 148-page glossy will be themed around four seasons of “inspiration” and feature gardens from the Country Life library along with new material and in-depth features.Publisher Evelyn Webster says: “Country Life Gardens will reflect the style, vibrancy and… Continue reading IPC Launches One-Off Magazine
