The FA Premier League has outlined plans to attract five major sponsors to all football matches in an attempt to reduce the ‘clutter’ of sponsors and brands currently seen on broadcast matches and on stadium perimeter boards.The advertisers will pay £2 million each to secure their brands on perimeter boards in the same position each… Continue reading Premier League To Clear The ‘Clutter’ Of Advertisers
Tonight’s Media Research Group evening meeting has been postponed. As yet, no alternative date has been made although it will probably take place some time in May.Tonight’s gathering was due to discuss the future of television, with papers from a recent seminar in Budapest. It is expected that the rescheduled meeting will feature the same… Continue reading MRG Evening Meeting Postponed
Quality Market It was a disappointing period for the broadsheets, with sales dropping 0.6% year on year to 5.77 million. The Independent and Observer suffered the most, with falls of 9.9% and 8.7% respectively, while the Independent On Sunday slipped 2.5% to 272,101.Quality Market Oct-Mar ’98 ABC Comparisons Title Oct 96 – Mar 97 Oct… Continue reading National Press Round-Up – March
IPC Magazines is introducing a new look for its 40 year-old women’s weekly title Woman’s Realm in a bid to halt its falling circulation. Since 1986 the magazine has seen its sales fall from 613,000 to just over 230,000.The redesign, aimed at differentiating the magazine from its competitors, includes a new logo and cover design… Continue reading New Look For Woman’s Realm
ABC //electronic has issued the LOOT website with its first certificate, it has been announced. From 2 February-4 March 1998 the site received 2.496 million page impressions.http://www.loot.com/ offers classifieds which reach a variety of buyers via 9 categories which range from property, cars and recruitment to general consumer items.The site with the largest number of… Continue reading LOOT Website Gets First ABC
Channel 5 has received a number of proposals from broadcasters wishing to buy the unused capacity on the channel’s digital terrestrial multiplex. Channel 5 will invest in one channel on the multiplex, leaving around two channels’ worth of frequency spare. It is preparing these proposals which will shortly be passed to the Independent Television Commission… Continue reading Channel 5 Receives Proposals For Spare Digital Capacity
The UK Digital Radio Forum has welcomed a report by the National Economic Research Associates (NERA) which concludes that digital transmission is essential for the long term health of the radio industry. It coincides with the news that the Forum is bidding to win funds from the Department of Trade and Industry in order to… Continue reading Digital Radio Forum Seeks DTI Funding
http://www.mcsaatchi.com/This is a classic exercise in design poncery. Objects fly around, links are unlabelled, it’s difficult to navigate and you need four different plug-ins to make everything work. In fact, this site is so design-laden that it crashes Netscape 4.0 as soon as you enter the URL. However, for all the complaints that websites like… Continue reading Website Of The Week – M&C Saatchi
ITV maintains its commanding viewing share of 33.4 % against BBC1’s 29 %, no doubt helped along by the ‘sending down’ of Deirdre Rashid in Sunday night’s Coronation Street which gave the Sunday episode its best ever audience figure of 17.61 million viewers.We can draw several positive points from the caging of Rashid. Firstly, there… Continue reading TV Viewing Summary W/E 29/03/98
Guardian newspapers has made two senior editorial appointments at its Guardian and Observer titles.Jocelyn Targett, currently deputy editor of features becomes deputy editor in general of the Observer, while Paul Webster, currently the Observer‘s deputy editor of news, becomes an assistant editor of the Guardian.Guardian Newspapers: 0171 278 2332
