The Radio Authority has announced the applications for the new small-scale Independent Local Radio (ILR) licences within Tayside; the closing date for applications was 7 April. Each licence is being offered for small-scale coverage of a location within the former Tayside region comprising the areas of Angus, City of Dundee, and Perth and Kinross.The following… Continue reading RA Receives 4 Applications For Tayside Small-Scale Licences
Worldwide media group News Corporation has created a new division which will offer advertisers the opportunity to plan campaigns across the whole of the Corporation’s network of media. The division is called News Corp One and will be headed by senior vice-president Kayne Lanahan.News Corp’s president and COO, Peter Chernin, says: “Working with News Corp… Continue reading News Corp Forms Group-Wide Marketing Arm
The Internet Advertising Bureau’s Advertising Revenue Reporting Programme has found that internet ad revenue for 1997 reached $906.5 million (£538 million). The survey, which was conducted by Coopers & Lybrand, reported that online advertising revenues continued their upward trend with the fourth quarter of the year showing a 48% increase on the third quarter.IAB’s chairman,… Continue reading Report Says 1997 Online Ad Revenue Reached £538m
Ron Mudge, DMB&B’s communications director, will be leaving the agency to rejoin Saatchi & Saatchi as media director. He left Saatchi in November last year (subscribers see Appointments Briefs) when he held the position of group media director.Mudge will replace Mike Gorman, who will be leaving the agency in June.Saatchi & Saatchi: 0171 636 5060
ITV has joined forces with Times Newspapers and broadcast sponsors Vauxhall to launch television’s first interactive scratchcard competition linked to sports sponsorship.The promotion will run throughout the five weeks of the World Cup ’98 and involve five million gamecards being distributed via the Times and Sunday Times . Scoring for the game will be closely… Continue reading ITV To Launch World Cup Promotion With Vauxhall and Times
Tonight’s Media Research Group evening meeting has been postponed. As yet, no alternative date has been made although it will probably take place some time in May.Tonight’s gathering was due to discuss the future of television, with papers from a recent seminar in Budapest. It is expected that the rescheduled meeting will feature the same… Continue reading MRG Evening Meeting Postponed
Quality Market It was a disappointing period for the broadsheets, with sales dropping 0.6% year on year to 5.77 million. The Independent and Observer suffered the most, with falls of 9.9% and 8.7% respectively, while the Independent On Sunday slipped 2.5% to 272,101.Quality Market Oct-Mar ’98 ABC Comparisons Title Oct 96 – Mar 97 Oct… Continue reading National Press Round-Up – March
John Birt has decided to step down from his position as director general of the BBC in March 2000, just before his current contract runs out.It is possible that the corporation may begin seeking external applicants for the post later this year. Names outside the BBC already mentioned in connection with the job include Greg… Continue reading BBC Chief To Step Down In 2000
The Scottish Media Group has confirmed that it has held talks with BSkyB with a view to securing rights to broadcast Scottish football after the end of this season.Although the Media Group said that ‘no formal approach’ had been reached with BSkyB, it made clear its desire to bring football coverage to viewers in Scotland… Continue reading SMG To Bid For Scottish Football Rights
Classic FM has signed a deal with Barclays Savings worth over £400,000 which will see the finance company sponsoring Classic’s Sunday afternoon show, Across The Threshold With David Mellor.The association with the two-hour programme, which features Mellor introducing classical music to celebrity guests, will run for six months.The campaign was devised by Jeremy Paul at… Continue reading Barclays Savings Sponsors Classic FM Show
