As the last RAB conference in 1996 was heralded as one of the most successful media events of that year, 1998’s had a lot to live up to. Peter Warren, director of Abbott Mead Vickers plc chaired the event and was asked to give a personal view of radio and the four things that had… Continue reading “Making Radio Work For Your Brands”- RAB ’98 Advertiser Conference
The ownership of Newspaper Publishing, the group which produces The Independent, appears to be hanging in the balance as discussions are underway between the group’s two principal owners Mirror Group Newspapers and Independent Newspapers, both of which have a 46% share in Newspaper Publishing.It is reported in the national press today that the Irish group… Continue reading Rumours Surround Future Of Independent Ownership
The Independent Television Commission (ITC) has published a report which claims that fears that children are addicted to cartoons and affected by the violence in certain animations are unfounded.Cartoon Crazy? is the first UK report to draw on the views of children themselves by looking at the attitudes of 5-9 year olds as well as… Continue reading Kids Are Not Addicted To Cartoons, Says ITC
Volkswagen has signed a multi-million pound twelve month deal with Channel 4 which will see the car manufacturer sponsor the broadcaster’s entire sports output.The tie-up, which will see C4’s sports rebranded as “Sport on Four”, is expected to begin in April when present sponsorship deals end. C4’s current sports coverage includes Football Italia, horse racing,… Continue reading Volkswagen To Sponsor C4 Sport
Fox Interactive is the new sponsor of the X-Files on Sky One. The interactive entertainment arm of Fox Filmed Entertainment, which makes the programme, began its association with the new series of the hit drama on Sunday 1 March. It replaces Hewlett Packard which sponsored the previous series.Subscribers can access the Sponsorship database by selecting… Continue reading New Sponsor For X-Files
Following what the company describes as ‘a period of unprecedented growth’, TMD Carat Manchester has announced a series of internal promotions and a major recruitment drive.Eliot Lowe has joined the board of directors; Matthew Hatton is appointed as associate director; Tracey Carr is promoted to group head and Laura Brotheridge and Rossana Murphy become media… Continue reading TMD Carat Manchester Success Triggers Staff Promotions
Following the sale of United Provincial Newspapers (UPN) to venture capitalist group Candover (subscribers see United Sells Northern Newspapers), the Northern newspaper group will continue to be run by UPN area directors.Steve Kendall, area director Northwest, and Steve Auckland, area director Yorkshire, will take care of day-to-day business until a chief executive for UPN is… Continue reading Area Directors To Run UPN In Lieu Of Chief Executive
Revolution, the new media marketing magazine, announced the winners of its first new media awards in the latest edition of the magazine, and gave the best online advertising award to RAC Grand Prix Advertising (http://www.rac.co.uk/).Produced for the RAC’s group communications manager Peter Hawtin by CHBi, the campaign was described by Revolution as ‘simplicity itself, and… Continue reading RAC Scoops Two Revolution New Media Awards
Pearson media group has sold its law and tax publishing business to Thomson Corporation for £70 million. Today’s Financial Times, also owned by Pearson, reports that the sale is the latest in a series conducted under Pearson’s strategy of pruning speciality publishing businesses that are not market leaders in their sectors.Last year the law and… Continue reading Pearson Sells Law Publishing Business For £70m
The Guardian is giving its readers the chance to get hold of a unique ‘enhanced CD’ containing music and dialogue from the new Quentin Tarantino film, Jackie Brown. The CD also contains film clips and interviews with Tarantino.The CD is compatible with with PCs and Apple Macs, and the audio tracks can be played on… Continue reading Guardian Tarantino CD Giveaway
