Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
Mike Bloxham, chairman of the Internet Research Company, told the 3rd Media International/Objective Research Conference that bad websites do more to harm a brand than bad ads.Speaking at the conference, held at London’s Landmark Hotel, Bloxham also pointed out that while the potential for positive ad impacts on websites is high, the potential for negative… Continue reading Bad Websites Hurt Brands, Conference Is Told
IPC’s pilot makeover magazine, Made Up! , has gone back into research and will be relaunched in the Autumn. A spokesman for the publisher told Newsline that the title of the magazine will probably remain the same while some aspects of the editorial will need altering. While no figures were available, IPC said that the… Continue reading Made Up! Magazine To Get Autumn Relaunch
Abbott Mead Vickers BBDO has retained its place at the top of the Campaign “Top 30 Agencies” table, with AC Nielson MEAL billings of £355.86m for 1997.Ogilvy & Mather move up a place from last year to number 2 with £271.08m while Saatchi & Saatchi makes it to number three from last year’s position of… Continue reading AMV Tops Campaign Agency Table
Titanic, The Jackal, Starship Trooper and Devil’s Advocate helped boost January’s cinema admission to 14.53 million, an increase of 23% on the same month last year. The average weekly admissions for the month came in at 3.28 millionSubscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Cinema Admissions Rise 23% In January
Channel 5 will be running a dedicated science-fiction weekend on April 4th and 5th. The event is to be sponsored by Columbia’s Men In Black film, which is released four days later on video.Highlights include Steven Spielberg’s director’s cut of Close Encounters of the Third Kind, Jeff Bridges in Starman, a specially themed Mag and… Continue reading C5 To Run Men In Black Weekend
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%.The Times showed the best individual rise… Continue reading National Newspaper NRS – January
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
A report from Merrill Lynch suggests that the outlook for global ad expenditure growth remains bright while the prospects for below-the-line services are even better.The report, entitled How Long Can The Good Times Last? A Long Time, predicts that advertising expenditures are likely to grow 5-6% globally in 1998, driven by increased spending in the… Continue reading Bright Future For Global Advertising Sector, Report Predicts
As the last RAB conference in 1996 was heralded as one of the most successful media events of that year, 1998’s had a lot to live up to. Peter Warren, director of Abbott Mead Vickers plc chaired the event and was asked to give a personal view of radio and the four things that had… Continue reading “Making Radio Work For Your Brands”- RAB ’98 Advertiser Conference
