The US TV network broadcaster CBS has seen poor ratings for the Winter Olympic Games at Nagano, Japan, and is offering advertisers free extra time as compensation. CBS paid $375m for the rights to broadcast the Games – on which it hoped to make $60m profit – but so far it appears that audience figures… Continue reading US: Winter Olympics Flop
The long-awaited follow-up to the European Commission’s Green Paper on Commercial Communications is about to emerge from interservice consultation within the Commission. The paper is likely to go before the Commission within the next two weeks. A draft obtained by the Advertising Information Group confirms that the Commission remains determined to implement the proposals of… Continue reading EU: Green Paper Follow-Up
WPP has announced the acquisition of Management Ventures Inc (MVI), a US-based consulting, information and management training firm specialising in the retail trade sector. Its clients include the majority of global consumer marketing companies.WPP commented: “As our clients’ customers become concentrated among fewer and fewer global retailers, MVI delivers insight and opinion leadership in an… Continue reading WPP Acquires Global Retail Consultancy
London News Radio is aiming to extend its format to Scotland with the launch of Scottish Radio News.The station, whose shareholders include ITN, Reuters and GWR, is applying to the Radio Authority which is advertising a licence in the area. LNR has also applied to the Authority to launch North-East News Radio.Nigel Reeve, managing director… Continue reading London News Radio Aims For Scotland
On 12 February the EU Research Council formally approved, without debate, its Common Position, reached at the Health Council on 4 December 1997, on the prohibition of advertising or sponsoring of tobacco products throughout the European Union. This decision still needs the endorsement of the European Parliament, likely to be in March. The Parliament’s approval… Continue reading EU: Formal Adoption Of Tobacco Ban
Revenue Total terrestrial TV revenue came in at £184.44 million in January, according to agency estimates. Of this ITV earned £130.21m (up 1.6% year on year), C4 earned £39.55m (up 2.7%) and GMTV brought in £4.8m (down 13.5%). C5’s revenue appears pretty static with a figure of £9.8m.January ITV Franchise Revenue Share Comparisons Jan-97… Continue reading TV Round-Up – January
The BBC has reversed a previous prediction that it would face a large fall in its audience share in the face of increased competition from non-terrestrial TV.Patricia Hodgson, BBC policy and planning director, speaking at a Financial Times conference on new media and broadcasting, said the Corporation expected to maintain a 40% share of viewing… Continue reading BBC Confident Of Future Viewing Share
Commercial radio in the UK appears to be set for an advertising boom in 1998. According to the Radio Advertising Bureau, which conducted a survey of 307 advertisers and marketing directors, 63 per cent plan to increase their spending on radio advertising. Commercial radio advertising revenue reached £100 million for the last quarter of 1997,… Continue reading UK: Radio Spend To Increase
Nkosazana Zuma, health minister, has said that the government is considering introducing legislation to ban smoking in public places and places of work, and also to ban tobacco advertising, sponsorship and promotions.
The board of Adscene, the regional press publisher, has announced that it is to split the role of chairman and chief executive. As a result, Harry Lambert is to stand down as chief executive and become non-executive chairman while David Fordham will move from managing director to chief executive.Lambert commented: “One of our key objectives… Continue reading Appointment Briefs
