The Millenium Dome Experience Company has announced sponsorship deals for its project amounting to £58.8 million. The major ‘founding partners’ in this deal are British Telecom, BSkyB, Manpower and Tesco which have committed a minimum of £12 million each. British Airways and BAA have also been announced as the Dome’s official sponsors, pledging smaller sums.However… Continue reading Dome Unveils Major Sponsors
On 1 June this year new controls will come into force concerning outdoor advertising in Britain.Under the new procedure, if the Advertising Standards Authority upholds a complaint against a poster for breaching rules on taste, decency or social responsibility, a “poster alert” will be sent out to the outdoor industry.Advertisements for the product or service… Continue reading Outdoor Media To Get New Controls
Channel 5 has announced a raft of new programmes aimed at pre-schoolers, 7-12 year olds and young teen audiences.5’s controller of children’s programmes Nick Wilson confirmed that the channel has agreed 2 new commissions, 7 re-commissions and 6 pilots as well as new formats on existing strands during early weekday and weekend schedules.New pilots will… Continue reading C5 Announces Changes In Kids’ Programming
Nick Jones, editor of Centaur’s New Media Finance, has resigned from the title to take up an analyst position at Jupiter Communications. He will join the company in March. Felicia Jackson will be taking the position over.Phil Dwyer, editor of New Media Age , will also be leaving Centaur to join Jupiter. He will become… Continue reading Editors Leave New Media Titles
General Cable, the UK’s fifth largest cable company, has said that it is in takeover talks with a number of interested parties.While it is not known who the possible suitors are, speculation is growing that TeleWest has made an offer which is being considered by the General Cable board. NTL is also said to be… Continue reading General Cable In Takeover Talks
Nigel Griffiths, UK consumer affairs minister, has published a consultation paper – sent to the credit industry and consumer bodies – aimed at clarifying and simplifying British consumer credit law. Several recommendations relate to advertising, including: the advertising of an Annual Percentage Rate (APR) for mortgages aimed at people with low incomes should “reflect the… Continue reading UK: Credit Advertising
The US TV network broadcaster CBS has seen poor ratings for the Winter Olympic Games at Nagano, Japan, and is offering advertisers free extra time as compensation. CBS paid $375m for the rights to broadcast the Games – on which it hoped to make $60m profit – but so far it appears that audience figures… Continue reading US: Winter Olympics Flop
The long-awaited follow-up to the European Commission’s Green Paper on Commercial Communications is about to emerge from interservice consultation within the Commission. The paper is likely to go before the Commission within the next two weeks. A draft obtained by the Advertising Information Group confirms that the Commission remains determined to implement the proposals of… Continue reading EU: Green Paper Follow-Up
WPP has announced the acquisition of Management Ventures Inc (MVI), a US-based consulting, information and management training firm specialising in the retail trade sector. Its clients include the majority of global consumer marketing companies.WPP commented: “As our clients’ customers become concentrated among fewer and fewer global retailers, MVI delivers insight and opinion leadership in an… Continue reading WPP Acquires Global Retail Consultancy
London News Radio is aiming to extend its format to Scotland with the launch of Scottish Radio News.The station, whose shareholders include ITN, Reuters and GWR, is applying to the Radio Authority which is advertising a licence in the area. LNR has also applied to the Authority to launch North-East News Radio.Nigel Reeve, managing director… Continue reading London News Radio Aims For Scotland
