Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
Laser has announced the arrival of a new Northern macro to be known as Laser North. From 1st January 1998, airtime for Granada, Border, Yorkshire and Tyne Tees can be bought as a single unit.By unifying the two existing northern macros, Yorkshire Television and Tyne Tees, and Granada Television and Border, Laser hopes to provide… Continue reading Laser Announces New Macro
Trinity International Holdings, the regional publishing group, today announced interim pre-tax profits of £32 million, up 39%. Turnover, excluding the Canadian interests which were sold last year, rose 7% to £165.3m.Ad revenue was up 7%. Trinity report that situations vacant advertising has been strong throughout the first half of the year, though all categories performed… Continue reading Trinity Announces 34% Rise In Profits
The Health Education Authority (HEA) has revealed that almost 60% of people in the UK would support a ban on advertising tobacco products. Less than 25% disagree with a ban, with 68% of non-smokers approving a ban along with four out of ten smokers. A ban on tobacco company sponsorship of sport is also opposed… Continue reading Public Support Ban On Cigarette Advertising
According to unofficial live data Tuesday night’s terrestrial TV premiere of Speed on Channel 5 was watched by a peak of 4 million viewers, a TVR of 7.5. This is the channel’s second largest audience since it went on air in March, behind the England v Poland World Cup qualifier match (5 million) and ahead… Continue reading ‘Speed’ Gets Second Biggest C5 Audience
Carlton Food Network and Carlton Select are regarded as “stimulating and refreshing” and can be a contributory factor in a viewer’s decision to take up cable TV, according to research carried out for Carlton by Terry Watkins Research.The chefs featured on CFN were found to be universally popular and though terrestrial food programmes remain an… Continue reading Carlton Channels Appreciated By Viewers
Advertising agency AMV reported its first-half pre-tax profits of £6.12m and a turnover of £207m yesterday. Both figures represent a 30% increase from the same period last year.The company, which has recently secured new accounts from BT, Volvo and Air Lingus, says that the financial success has been planned and budgeted. As reasons for this… Continue reading Abbot Mead Vickers Benefit From Advertising Boom
EMAP Pursuit has now launched Matchfacts.com (http://www.matchfacts.com), which aims to be the Internet’s definitive football information Web site.Based on the Matchfacts section of Match, the UK’s football weekly, Matchfacts.com is a collaboration between EMAP Pursuit, EMAP Online, and system developer Infosis. The site covers every team, every game, and every goal scored in the UK… Continue reading Soccer Weekly Launches Web Site
AGB’s Commercial Director Peter Marsh is leaving for a senior marketing position at Laser Sales at the beginning of October. The post is to be filled by Nick Burfitt, presently AGB’s Television Bureau Business Development Director.Steve Hibbert has joined the company from BMRB as Technical Support Manager, reporting to Nick Burfitt. AGB promises a number… Continue reading Personnel Changes Within AGB
Pearl & Dean are to host the only UK screenings of the winners of the Cannes Lions ’97 Advertising Awards Festival. The first of three screenings will be held at Warner West-End, Leicester Square on 25 September. Further screenings are to be shown at Manchester Corner House Cinema, Oxford Street on 1 October and Edinburgh… Continue reading Pearl & Dean Host Cannes International Advertising Festival
