The RAB held a Radio & Drinks Advertising Seminar yesterday at The Brewers Rooms which was designed to offer marketeers across the entire alcoholic drinks sector a new perspective on advertising.After being welcomed to the seminar, Simon McQuiggan from Whitbread made the first speech explaining what the company is trying to do in its marketing,… Continue reading The Radio & Drinks Advertising Seminar
On behalf of the EP’s Legal Affairs Committee, Mr Roberto Barzanti (Italy, Socialist) will this week present his report on copyright in the information society, stressing the need for an appropriate regulatory framework to be completed as a matter of urgency at an EU level, in order to maintain the traditionally high level of authors’… Continue reading EU: Copyright Moves
The UK Government plans to give the proposed new Food Standards Agency (FSA) powers to rule on nutritional issues and become the main source of public advice about nutrition. A white paper on the FSA is expected by the end of the year, with a draft bill being proposed in March or April 1998. The… Continue reading UK: Food Agency To Have Wide Remit
The Commission is today debating a couple of key infringement cases under Article 169 relating to the German Premiums law, the Zugabeverardung and the equivalent Belgian legislation. These laws restrict the use of premiums including Air Miles and American Express (who brought the complaints). These companies offer their card-holders a bonus in the form of… Continue reading EU: Incentive Promotions Infringements
BSkyB has said that it will not be allowing ITV to show the crucial England v Italy World Cup qualifying match live on Saturday. Instead, ITV will be showing an unedited recording of the game at 10pm. The Football Association had put pressure on Sky Sports to allow live coverage of the game to be… Continue reading No Live England Game For ITV
The French Spirits Federation has reported that, for the first time ever, sales of whisky in France have outstripped those of aniseed-based spirits. The Federation says that this is due to the Loi Evin’s ban on most types of alcoholic beverage advertising, which has given internationally-recognised brands, it says, a major advantage over local brands.
The Director-General of Telecommunications has issued a consultative document on ‘The Provision of Directory Information Services and Products’. Industry groups meeting at the Advertising Association have registered their profound concerns about some of the proposals. One such proposal would extend to commercial activities the UK administrative law concept of ‘reasonable expectations’. It also proposes to… Continue reading UK: OFTEL Consults On Directories
The Tobacco Institute of Japan has announced that from 1 April 1998 it will adjust its voluntary code of practice to ban all tobacco advertising from cinema, radio, TV, the Internet and outdoor posters. Tobacco companies will also stop the distribution of free cigarette samples on the streets. Newspaper and magazine advertising appears unaffected by… Continue reading JPN: Total Ban Imminent
On 7 October the EU Presidency is expected to table a formal compromise on proposals to ban tobacco advertising in the EU, in the hope of paving a concrete agreement between Health Ministers at the December Council meeting in Luxembourg. The latest proposal – to ban all forms of tobacco related advertising – includes new… Continue reading EU: Luxembourg to propose compromise
The two IPC magazine Internet sites Uploaded (http://www.uploaded.com)and New Scientist Planet Science (http://www.newscientist.com) have received their first official ABC //electronic web audits.The audits cover the period from 1 July to 31 July 1997. UpLoaded received 1,949,541 page impressions and 101,235 users; New Scientist received 1,619,934 page impressions and 173,857 users.The ABC certificates are designed to… Continue reading Uploaded And New Scientist First Web Audits
