This week saw the first issue of the new look it magazine , the free men’s glossy title which is handed out at London tube stations. The bi-monthly magazine actually launched in June but the publisher, Publish It, was unhappy with this first issue and so now we have a new-look title which apparently is… Continue reading Review: It Magazine
The Mirror is reported to be investigating the launch of a review supplement for its Saturday edition. The paper is apparently looking for an October launch, making it the first tabloid to publish such a section.The Mirror Group was unavailable for comment.
Future Publishing’s Total Football magazine has put together a promotion for September in Football Football, the London theme restaurant.As well as themed placemats, special subscription offers and free copies of the magazine will also be available to customers at the restaurant.Future: 01225 442244
Poster Publicity, the outdoor specialist company, has launched a consultancy firm called Outdoor Media Consultancy. The new operation, to be run by Ron Brunton and Steve Curtis, aims to help clients maximise the benefits of their outdoor ad campaigns.PPL: 0171 730 8651
Coronation Street stands clear as the leader of the soaps this week, with an average viewing figure of 13.10 million over its four episodes. Eastenders chases with 12.12 million over its three episodes.Top drama of the week goes to The Beggar Bride, the BBC’s two part romantic tale. The first episode attracted 9.10 million, way… Continue reading TV Viewing Summary W/E 24/08/97
Bruce Gyngell, chief executive of YTTV, announced today that he will be leaving the company. His decision was prompted by the takeover of YTTV by Granada in June.Mr Gyngell said “no company requires two chief executives and it was inevitable that I would leave.” He went on to say that “any reports of my imminent… Continue reading Gyngell To Leave YTTV
Company Barclaycard has signed a new sponsorship deal with Northampton Football Club for an undisclosed sum. The business chargecard will now sponsor Northampton’s four corporate hospitality lounges, the Player of the Month award and will also cover pitch side and home programme advertising.Barclays PR: 0171 699 2669
A report from the Direct Marketing Association puts the annual direct marketing expenditure for 1996 at £6.1 billion, up 10% on the previous year.The figures also reveal that the two fastest growing areas of the direct marketing industry are Direct Response TV and Direct Response Radio, with expenditure increases of 38% to £551m and 113%… Continue reading Direct Marketing Expenditure Tops £6bn
It is estimated that around 2.5 billion in over 180 countries will tune in to coverage of Princess Diana’s funeral on Saturday morning.The BBC’s output, which will begin at 9:30am and last until the early evening, is expected to be anchored by Martin Lewis, David Dimbleby and Jennie Bond. ITV’s coverage will also begin at… Continue reading 2.5bn Set To Tune In To Funeral
Xfm, the new London alternative-music station, has met with a very positive response so far from advertising agencies. The station launched at midday on Monday with MC5’s ‘Kick Out the Jams’, a suitably alternative and obscure track played by Gary Crowley. In terms of advertisers, Polydor bought the whole of the first ad break with… Continue reading Xfm Gets Thumbs Up From Agencies
