Both of the Telegraph titles again boosted their readership figures in the latest batch of NRS data to be released. The Sunday Telegraph grew by almost 24% year on year while the Daily Telegraph increased by 10%. The FT suffered a large loss in readership, which fell 12%, as did the Independent which dropped by… Continue reading National Newspaper NRS – July
The Times will be launching a new section for its Saturday package when Metro appears this weekend. The 52-page arts and entertainment supplement will replace the Directory which is less than a year old. Listings supplement Vision will also receive a makeover.News International: 0171 782 6000
The National Magazine company will be launching a new magazine pilot next spring. The as-yet unnamed title, aimed at parents, will be a spin-off of women’s monthly magazine She.National Magazine Company: 0171 439 5000
MediaTel Interactive has created an Internet site for The Word, (http://www.theword.co.uk/), the centralised sales and marketing operation which represents the regional daily paid for press. The site was booked through advertising agency New PHD and forms part of a complete online promotional package targeting media planners on the Internet.In addition to the Website, the online… Continue reading The Word Launches Web Site
European Commission officials are reported to be in favour of accepting a key proposal of the European Parliament to include consumer and advertising industry representative’s on the ‘proportionality committee’, charged with assessing whether national restrictions on commercial communications constitute illegal barriers to trade. The original idea was to limit the committee’s composition to representatives of… Continue reading EU: Committee To Include Consumers
IPC will be launching a new one-off title called 30 Beautiful Homes from its SouthBank Publishing Group. The 148-page glossy will appear on September 18, priced £2.30. It aims to give readers “innovative decorating ideas that readers can enjoy, share and copy.”This is the first new magazine from the Home Interest group since the Autumn… Continue reading IPC Launches One-Off Homes Title
The UK Medicines Control Agency (MCA) has proposed a major extension of its own powers in relation to pharmaceuticals advertising. It states in its consultation letter (MLX/239 of 21 August 1997) that “certain parts of the [existing advertising] legislation are being misinterpreted by industry and, therefore, require revision”.The proposed revisions are highly controversial since they… Continue reading UK: MCA Proposes New Ad Controls
On 10 November in Luxembourg the EC will bring together representatives from the drinks industry, lobby groups and MS officials to debate the issues involved in alcohol abuse, with particular emphasis on the development of alcopops. While the media has made much of the supposed alcohol abuse caused among minors by alcopops, there are growing… Continue reading EU: Alcopops In The Spotlight
America Online, the Internet service provider, has bought the rival CompuServe for around $1.2 billion. The move, which will create a huge power in Internet access provision, is likely to be investigated by industry regulators both in Europe and the US.AOL, which is strongest in America, has around 9 million subscribers while the more European-centred… Continue reading AOL Snaps Up Compuserve
The Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS) has prepared draft revisions for the 8th edition of its code of practice. For copies of the revisions contact ICSTIS Telephone (44 171) 240 5511, fax (44 171) 379 4611. Comments must be received by 10 October 1997.
