The latest results from the futura.com survey suggest that the British public can be divided into four groups: resistors, embracers, pragmatists and traditionalists.Resistors are the largest group of all, making up 36% of the public. These people are the least happy with their lot and will always find life a “struggle”. Embracers (27%) contrast sharply,… Continue reading British Public Dominated By “Resistors”
The ITV Network Centre has announced that it will be launching a Website this month which will act as a focal point for all the ITV companies. The site will be designed and managed by a consortium of IPC and ITN.Barry Cox, director of the ITV Association, said: “We have come to the view that… Continue reading ITV To Launch Website
The Newspaper Society has written to Chris Smith, the Secretary of State for Culture, Media and Sport, to highlight the regional newspaper industry’s concerns over the rules governing cross-media ownership and newspaper mergers.The Society believes that the current cross-media ownership regulations put a broadcasting company wishing to buy a newspaper at an unfair advantage over… Continue reading Regionals Call For Merger Rule Review
Peter Mitchell is leaving Optimedia to join WWAV Rapp Collins as deputy media director.…Leo Burnett has given promotions to Nikki Mendonca and Gerry D’Angelo, going from group heads to group media directors.…It has been announced that James Steen is to replace Paul Spike as editor of the troubled Punch magazine.…Northcliffe Newspapers has told MediaTel that… Continue reading Appointment News
There will be an increase in advertising minutage over the coming months due to the number of ad breaks which have been cancelled on commercial television during the coverage of Princess Diana’s death.Under the ITC guidelines, sales houses are allowed to make up the ad time that had to be dropped during special programming over… Continue reading Extra Ad Minutage To Be Released
A new monthly food magazine, Time To Cook, is being launched by Prism Publishing. The title is aiming at the mid market, will have an initial print run of 100,000, will be 72 pages long and retail at £1.50.The magazine will primarily be for beginner cooks and people who do not have much time to… Continue reading Time To Cook Magazine
The RAB is embarking on a plan to improve the dialogue it has with advertisers and has appointed ad agency CDP to help implement the plan above and below the line.CDP will be the first time that the RAB has used a full-service agency, having worked with the Leith Agency and Zenith on its last… Continue reading RAB Appoints Agency
All of the daily broadsheets except the Independent revealed respectable year on year growth in the March-August ABC figures. While the Daily Telegraph and the Times both increased sales by over 5% to 1.112m and 746,826 respectively, the Independent slumped 5.6% to 257,598. The Sunday Telegraph again saw large growth, with a rise of almost… Continue reading National Newspaper August ABC Summary
On Saturday ITV will have continuous live coverage throughout the day of the funeral of Diana, Princess of Wales.The coverage begins at 6:00am with GMTV and will continue until the late afternoon. In the evening, Farewell To A Princess will look back over the day’s events. There will be no advertising breaks during the coverage… Continue reading ITV Announces Saturday Schedule
