EMAP Consumer Magazines UK is offering advertisers two ways to reach on-line audiences. EMAP Consumer Online has focused on developing bespoke advertising packages for advertisers, but now EMAP’s Internet Sales’ division will handle banner ads across the group of titles. Katarina Strupinska, publishing director of EMAP Consumer Online, commented: “EMAP Consumer Online will continue to… Continue reading EMAP Hold Up The Banner
A new magazine aimed at “twenty something” women and featuring a Loaded-style editorial is rumoured to be planning a launch.According to Press Gazette a team of staff from the aborted What Fashion magazine (subscribers see Press Briefs) are looking for a publisher with whom to work. The new monthly title, dubbed Project Tease, is being… Continue reading New Women’s Title Planned
One of my responsibilities for the ITV Network is to market all network sport sponsorship opportunities, and it is this subject that I will concentrate on today looking at past deals and looking ahead to ITV’s future sport packages.But, before that, I would like to bring you up to date with some additional ITV research.… Continue reading Tim Brady -TOM Research
The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to May 1996 to… Continue reading National Press Round-Up – May ABCs
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
The Advertising Agency Register is setting-up a separate register for new media agencies. The new service launches in September.The Advertising Agency Register: 0171 437 3357
The next pay-per view event on BSkyB will be the Tyson v Holyfield showdown, ‘Judgement Night 2’, which will take place on June 28. This is the fourth PPV boxing match for the broadcaster to show. The last event was screened in May and featured three fights, including the Prince Naseem v Billy Hardy clash.… Continue reading Next PPV Event Announced
Foote Cone & Belding is reported to be setting-up a direct marketing division. The new department is expected to be up and running by the end of the summer and will concentrate on existing clients.Foote Cone & Belding: 0171 240 7100
Jazz FM has poached Mick Carter from JWT in Manchester; he will become its regional director of marketing.Jazz FM: 0161 877 1004
Talk Radio is preparing to pinch the radio rights to the premier league from the BBC. Radio 5 Live’s £300,000 four year contract for the live rights to the league expires at the end of the 1998-1999 season.Talk believes that it will be able to outbid the Beeb.Talk Radio: 0171 636 1089
