Despite losing the case brought against them by McDonalds, the defendants in the so-called “McLibel” case, Helen Steel and David Morris, were heartened by the judge’s controversial comments on the food chain’s advertising to children and are now pressing the ITC and the ASA to “investigate McDonald’s practice of exploiting children in its advertising”. The… Continue reading UK: McLibel defendents step up action
ITV today launched its newly-formed ITV Politics Group, aimed at developing Westminster coverage for its regional programmes.The new organisation, chaired by Anglia TV’s political editor Graham Donaldson, includes all the ITV companies except the Scottish broadcasters and aims to bring their collective “muscle” to bear in dealing with the new Governments departments. It will provide… Continue reading ITV Companies Join Forces
At a meeting on 20 June, the Council of Ministers adopted the revised Television Without Frontiers Directive, with the amendments as agreed by the Conciliation Committee of the European Parliament and the Council (for details see AIG-Notices 17). The Directive should be published in the European Communities’ Official Journal shortly. Once published, it must be… Continue reading EU: Council adopts TWF Directive
The Quality PressThe Sunday Times achieved the highest readership figures in this market over the last six monthsreaching 3,764,000 people in this period; although the paper saw 1.98% change year-on-year. The Telegraph was the most popular daily, rising 13.64% year-on-year to 2,808,000. The Independent, meanwhile, is still struggling, the daily lost 7.07% falling to 775,000… Continue reading National Newspaper NRS – May
The Consumers Association has criticised the functioning of the UK self-regulation of non-broadcast media in a policy paper “Self-Regulation in Advertising”. The report examines the sanctions available to the ASA and makes a number of proposals to strengthen them, including fines, corrective advertising, and an independent performance review of the ASA itself.
The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin
ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
