ITV sales houses Carlton, Laser and TSMS have joined forces with Cable & Wireless Communications to launch a call handling service for TV advertisers. Call ITV aims to create a single number from which viewers will be able to buy products, gain information and receive brochures from a number of advertisers.The move was prompted by… Continue reading ITV To Launch Call Handling Service
The US Government has accused the tobacco manufacturer RJ Reynolds (part of RJR Nabisco Holdings Corporation) of using its advertising brand character Joe Camel to illegally promote “addictive and dangerous” cigarettes to children and adolescents.The Federal Trade Commission voted on 28 May to bring RJ Reynolds before an administrative law judge, in order to prevent… Continue reading US: Government Accuses RJ Reynolds
The advertising director of The Evening Standard Peter Gould has left after 17 years with Associated Newspapers. He has been replaced by Sue Minnikin, formerly Associated’s first group commercial executive.Evening Standard: 0171 938 6000
Classic FM has signed a £500,000 sponsorship and promotional deal with the AA.The AA is sponsoring Classic Travel Guide, the Sunday evening travel programme, for one year from June1.AA Vodafone Roadwatch will continue providing travel and traffic news to Classic and will also be supporting a series of features about key sporting events being held… Continue reading AA Sponsorship Deal
The European Magazine is closing at the end of June, while the main broadsheet section of the paper will be adopting a tabloid format at the beginning of July. The new style European is likely to be more focused at European travellers and businessmen.The European: 0171 418 7777
UK Living is reported to be relaunching in the autumn to concentrate on original programming. The aim is to move away from the channel’s leisure and lifestyle image and focus on new programming and special events.UK Living: 0171 306 6100
Sunday 15th june has been named as National Cinema Day, when cinemas across the country will be giving people the chance to see any film for £1.Last year all records were broken when over one million people visited the cinema on the day. This year the event, which is sponsored by Barclays Bank, is expected… Continue reading Date Set For National Cinema Day
Connect is the new title from Future Publishing. Despite the fact that this magazine has positioned itself as an Internet entertainment title, at first glance it is difficult to tell what it is about. A spaced out Zippy, of Rainbow fame, is this month’s coverboy and he sets the tone for the rest of the… Continue reading First Issue Review – Connect
Total terrestrial TV revenue for April came in at £199.6m, including the £10m which Channel 5 brought in during its first full month on-air. ITV’s total revenue figure was £145.5m, while Channel 4’s increased to £44.5m.Carlton again performed well, with a growth of 1.23% points taking its share to 17%. Its nearest rival in terms… Continue reading TV Round-Up – April
