According to agency estimates, total TV revenue for February reached £159.81m, up 4% on the previous year. Of this, ITV came in at £121.81m and Channel 4 brought in £38m.Carlton boosted its revenue by almost 2% points year on year to gain an ITV market share of 17.76% while Meridian had the next biggest increase,… Continue reading TV Revenue – February
Paul Bay, has left Leo Burnett to join M & C Saatchi as international media director. Bay takes over from David Green and will be responsible for strategic planning.M & C Saatchi: 0171 543 4500
Leagas Delaney won the top gold awards at Campaign‘s Press Awards on Wednesday with its work for Adidas. It took the gold in the best individual ad category with “A make your own B” and the gold for best campaign with the same ad in addition to its “free” work.“A make your own B” also… Continue reading Leagas Delaney Wins Campaign Press Awards
The Media Vehicle, the in-store media company, has added Nescafe, Muller Yogurt and Procter and Gamble to it’s list of trolley ad clients.The agency’s floor posters’ network has also had a boost; Dillons has decided to carry the new medium in over 250 of its convenience stores nationwide.The Media Vehicle: 0171 453 4888
UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.In general the survey found that… Continue reading UK Agencies “Do Not Understand New Media”
The Guardian is launching a stand-alone sports supplement on Easter Monday. Sport a twelve page broadsheet will appear every Monday along with the Media Supplement.Guardian 2 is also being redesigned next week as part of the ongoing changes at the paper.The Guardian: 0171 239 9696
ITV has 6 nominations for the Golden Rose of Montreux awards and 4 of these nominations are for Carlton productions.In the Variety category, Carlton’s An Evening With Lily Savage and Talking Telephone Numbers have been nominated. While, Is It Legal? and The 10%ers are contenders for the Comedy award.Carlton: 0171 240 4000
By the usual industry measures, Zenith Media has calculated that advertisers spent $24 billion on European TV last year, of this figure, $21 billion is thought to have been received by broadcasters. This represents 30% of total display media ad spend, a share that is slowly rising.By 2006 Zenith predict that 98% of European homes… Continue reading The Billion Dollar Answer
ITV has announced its proposals to broadcast the first ever televised debate between the Tory and Labour leaders.Its plan allows for two 90 minute debates in front of an invited audience, allowing time for at least four major issues to be addressed in some detail. Each programme would see John Major and Tony Blair going… Continue reading ITV Announces Plans For Leadership Debate
It is rumoured that Leagas Delaney is planning to cut its ties with its parent company, Abbott Mead Vickers Group. A management consultant is reported to have been called in to value the business for a buy-out.Leagas Delaney has experienced a conflict of interest with AMV and this is likely to have influenced this decision.… Continue reading Leagas Delaney Want Out
