The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
According to unofficial live data, the second Wednesday evening lottery draw was watched by 6.4 million viewers. This compares to a figure of 10.8 million for the week before.The latest Television data can be accessed by subscribers by clicking here.
The Independent today re-launched its media section as a stand-alone supplement. Media+ supplement appears on a Monday in direct competition with The Guardian’s media pages which were converted into a separate section a few week ago *Supplement Review – Media Guardian. This move has sparked-off The Guardian’s current ad campaign where The Guardian accuses The… Continue reading Supplement Review – Media Independent
The Financial Times is adding a two-page sport section to its Friday edition. The sports pages are expected to go into the paper by Easter. It is rumoured that the pages will concentrate on business associated with sport, rather than sports coverage.The FT is also about to brief three agencies to pitch for its worldwide… Continue reading FT To Take A Sporting Chance
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The continuing attack on cigarette advertising and sponsorship in the US is being stepped up, with the state of Florida publishing on 14 February new rules limiting the use of tobacco company banners to promote sporting events.The new rules are due to take effect in March. The ban on such promotions also covers beer and… Continue reading US: Florida Steps Up Campaign
The EC is proposing to look into the vast differences in the vitamin and vitamin or mineral-enriched food industry across the EU, by publishing a discussion paper in April on the subject. There are several issues at stake, not least barriers to free trade being used to prevent imports from countries with more liberal regimes… Continue reading EU: Vitamin Industry To Be Studied
The MEP Ria Oomen-Ruijten’s draft report presented for the European Parliament’s Second Reading Opinion on unit pricing, was adopted by the EP on 18 February. The directive would make it obligatory for both the sales price and the price per unit of measure for all products (except for products marketed without packaging) to be indicated.… Continue reading EU: Indication Of Product Prices
On 10 February at the federal court in Greensboro the first stage of what promises to be a lengthy and expensive litigation took place, when representatives of the tobacco industry asked judge William Osteen to rule that the Food and Drug Administration has neither authority nor jurisdiction to regulate cigarette sales and marketing, and to… Continue reading US: FDA Vs Tobacco Companies
On 19 February the EP adopted Elena Marinucci’s proposal for a Resolution on the Commission’s Green Paper on Financial Services. She suggests legislation be introduced in two stages with a horizontal framework directive covering information and price transparency. Commissioner Monti said that a proposal on financial services will be drawn up by September 1997. Legislation… Continue reading EU: Green Paper On Financial Services
