In March the EC plans to publish guidelines for the pan-EU labelling of genetically-modified organisms (GMOs), with the aim of obtaining consistency in the Single Market. This is in advance of the publication of a Draft Directive on this issue, expected in June 1997.
In the fourth quarter of 1996 Commercial Radio revenue reached £87m, the highest ever quarter revenue which represents an increase of just over 11% on Quarter 4 1995. Commercial Radio commanded a 4.6% share of the display marketplace to September 1996.Rajar Quarter 4 data can be accessed by subscribers by clicking here.
Overall in 1996 ITV revenue was up 4.9% year on year from £1.578bn to £1.656bn while C4 did better with a growth of 10% to nearly £489m. Total combined revenue for the year came in at £2.145bn, which is a year on year growth of 6.1%.On average, ABC1 Adults showed the greatest rise in CPT,… Continue reading TV Round-Up – 1996
Global ad group Cordiant is reported to be considering selling off some of its agency businesses as it struggles to overcome financial difficulties. Industry speculation suggests that it may announce the demerging of Saatchi and Saatchi and Bates Worldwide when financial results are released next month.The last set of results in August revealed that in… Continue reading Cordiant May Sell Off Agencies
David Dingwall, Canada’s minister of health, is reportedly prepared to consider diluting the provisions concerning sponsorship in the draft legislation currently going through parliament. The threatens seriously to curtail tobacco advertising and sponsorship, and thus may provoke the cancellation of tobacco-sponsored sporting events. The Institute of Canadian Advertising, a trade association, has formed the Coalition… Continue reading CAN: Sponsorship Issues Re-Considered
Russell Hawes, Channel 4’s joint London sale chief, has resigned. He leaves the station to do an MBA. His departure has triggered a restructuring of the channel’s advertising department.Matt Shreeve, who was the other half of the London Sales chief role, has been promoted to the newly created position of London sales controller. Shreeve will… Continue reading Another Resignation At Channel 4
The Association of Commercial Television in Europe (ACT) has said that it firmly opposes the notion of establishing lists of major sporting events in order to prevent pay-TV from exerting exclusive rights over broadcasting such events. This comes in the context of the Commission’s new proposals (the “Oreja Plan”) on sports rights (see AIG-Notices 8).ACT… Continue reading EU: ACT Rejects EC Proposal On Pay-TV
British Digital Broadcasting has assured MPs that it will not charge customers for existing free-to-air programmes, if it wins the right to establish digital television in Britain.Nigel Walmsley, director of BDB, promised the national heritage select committee that popular programmes, like Eastenders and Blind Date, would not be broadcast on pay-per-view channels. Walmsley also confirmed… Continue reading BDB Guarantees Status Of Free-To Air Programmes
Poland’s advertising industry has taken its first step towards developing a self-regulatory environment by creating PACI, the Polish Advertising Committee Initiative. Its members include advertisers, advertising agencies and media representatives. The move has been partly provoked by increasing government interest in legislating in this area; in December 1996 a new law took effect that criminalises… Continue reading POL: Industry Moves Forward
Subjects Covered Advertising & Children Alcohol Advertising Broadcasting Car Advertising Commercial Communication Comparative Advertising Direct Marketing Distribution Gambling Food & Health Health Products Industry Statistics Information Society Looking Ahead.. Media Ownership Outdoor Advertising Pricing and Labelling Professional Services Publications Self-Regulation Sponsorship They Said It.. Tobacco Advertising File Name adskids alcoadv broad caradv comm compadv dirmar… Continue reading Aig-Notices
