The Flemish Radio Association has complained to the EC that the Belgian state broadcaster BRTN enjoys unfair and anti-competitive advantages over radio advertising, as a consequence of highly-restrictive frequency and broadcasting regulations. Local radio stations are not permitted to broadcast to areas greater than 8km from where they are based. The Association claims that this… Continue reading BE: New Rules For Local Radio Stations
The Independent Television Commission (ITC) is contemplating changing its rules on the advertising of bingo gambling games, in the light of recent government legislative moves that will permit the wider advertising of such gambling, including (for the first time) on television.The conundrum for the ITC is that playing bingo below the age of 18 is… Continue reading UK: TV Advertising For Bingo On The Cards
Express Newspapers has given Lowe Howard-Spink responsibility for its creative account *Express Set To Merge Advertising The Express was looking for ideas that will attract a younger audience.Invitations are soon to be open for pitches for the £10 million media planning and buying account. These exclusive invites are only to be handed to IDK Media,… Continue reading Lowe Howard-Spink Win Express Account
Southern Newspapers has taken the next step in its rationalisation programme by merging its Western and South Western marketing regions. The two areas are now under the control of a single managing director. Martin Gower, managing director of South west publications – a division of Northcliffe Newspapers – is to become managing director of the… Continue reading Rational Moves At Southern
The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
In Spain, the row between digital broadcasters and central government has deteriorated. Legislation has already been approved by the cabinet to prevent companies running pay-TV stations from having exclusive rights to broadcast football matches. Grupo Prisa, which has pioneered pay-TV in Spain and which has recently launched the country’s first digital station – Canal Satellite… Continue reading ES: Pay-TV Row Worsens
The long-standing tight state control over Austria’s television and radio broadcasting appears to be headed for the scrap-heap, following the publication on 19 February of a draft law on radio, cable and satellite broadcasting. Austria has two state-owned terrestrial TV channels, ORF1 and ORF2. Competing cable and satellite broadcasters based in Germany broadcast into Austria,… Continue reading OS: Legislative Threat To State Monopoly
London’s Burning gained around a million or so viewers on last week’s score taking it to a new high of 14.10 million. This represents a triumph for ITV drama, as for the first time in this current series Blue Watch have now more than matched their arch rivals in Holby’s Accident and Emergency Department. Casualty… Continue reading TV Viewing Summary W/E 02/02/97
The fund manager, Mercury Asset Management, is believed to have been gradually increasing its stake in Yorkshire Tyne Tees Television over the last few weeks. YTTV fears that MAM are preparing to make a takeover bid for control of the company.YTTV suspects that MAM has been buying chunks of the company through a company called… Continue reading Takeover Fears At YTTV
The IPA are organising a one-day conference It Pays To Advertise; it will take place on Tuesday 18 March on the set of Guys & Dolls at the Royal National Theatre, London.500 people from the world of marketing and academia are expected to attend. Simon Broadbent, from The Brand Consultancy, Marilyn Baxter, from Saatchi &… Continue reading It Pays To Advertise
