The Prime Minister is considering holding a live televised debate with Paddy Ashdown, in an attempt to expose Tony Blair’s reluctance to take part in such an event.It is thought that Major will perform better than Blair in a live debate, and the Labour Party is said to be concerned about the effects of a… Continue reading Major And Ashdown May Thrash It Out On The Box
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
Allied Dunbar is reported to be about to sign a £7.5 million sponsorship deal for the Rugby Union League. The insurance giant is said to be preparing to take over the sponsorship for the First and Second Divisions for the next three years from Courage.
The ASA’s monthly report was published today. The editorial warns advertisers to take care when using images or references to race or religion. An approach which is humourous and quirky might be acceptable to the public, but racism and offensive references to other nationalities clearly are not. The interpretation of advertisements is rarely black and… Continue reading Melinda Gets The Message From The ASA
Reuters first quarter review for 1997 was published today. The company’s revenue rose by an underlying 8% over the same period last year, but the impact of the strong pound turned this figure into a 2% decline. Revenue for the quarter of 1997 was £699 million, compared to £713 million in 1996.Chief executive, Peter Job,… Continue reading Revenue Struggling To Grow At Reuters
IPC’s photography title Photo Technique will turn into a monthly title in May. It first launched in 1993 as a quarterly and went bi-monthly in 1994.IPC say that the move is in response to requests from advertisers and readers. The format of the title will remain the same and the June issue will carry a… Continue reading Photo Technique Goes Monthly
MTV Europe has reached a new distribution milestone following the launch of its English language service into Continental Europe. The channel has negotiated new distribution deals with Portugal, Spain and the Czech Republic and is now available in 25,743,666 homes throughout Europe.There are now plans to develop more localised versions of VH1, the MTV channel… Continue reading MTV Reaches 25 Million Homes
The Radio Advertising Bureau has published its Commercial Radio 1996 Marketplace Report which reveals that last year £308.8 million was spent on the medium, representing a growth of 14% year on year. This compares to a growth of between 5% and 6% for total display advertising. It is expected that commercial radio’s advertising share will… Continue reading RAB Publish 1996 Review Of Radio
Channel 4’s A Cook On The Wild Side, the slightly wacky cookery show following the endearing Hugh Fearnley-Whittingstall as he munches his way through the English countryside, was watched by a consolidated audience of 1.861 million people on Thursday 3 April, giving it a TVR of 3. It was, perhaps predictably, beaten hands down by… Continue reading Programme Analysis: A Cook On The Wild Side W/E 06/04/97
Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
