ITV’s coverage of Manchester United’s 4-0 victory over Porto at Old Trafford on Wednesday March 5 attracted a consolidated audience of 11.068 million, which is a TVR of 20. The previous night BBC1 broadcast the Newcastle/Monaco match, which was watched by 8.963 million, a TVR of 16. The difference in audiences was undoubtedly down to… Continue reading Programme Analysis: Live Football Matches W/E 09/03/97
The FT has offered its opinion on how the general election will affect various companies’ share prices. It consists of two groups of ten firms: one group contains those which might be expected to benefit from a Conservative victory/Labour defeat and the other those which would benefit from a Labour victory/Conservative defeat.Media shares which would… Continue reading FT Predicts Effect Of Election On Shareprices
John Major signalled at the weekend that he is ready and willing to engage in a televised debate with Tony Blair, leader of the Labour Party. While details have yet to emerge regarding the mechanics and date of the debate, senior broadcasters such as John Humphreys, Jeremy Paxman, David Frost and the Dimbleby brothers are… Continue reading Major Ready For TV Debate
Sky Television has now confirmed that it has won the rights to rugby union’s European Cup for the next five years. This gives Sky more live coverage of the game than any other UK broadcaster. Sky has been interested in acquiring rights to the coverage after ITV pulled out of a deal last year *BSkyB… Continue reading Sky Win Rugby Rights
(Updated at 3:52pm)John Major signalled at the weekend that he is ready and willing to engage in a televised debate with Tony Blair, leader of the Labour Party. While details have yet to emerge regarding the mechanics and date of the debate, senior broadcasters such as John Humphreys, Jeremy Paxman, David Frost and the Dimbleby… Continue reading Major Ready For TV Debate
The Financial Times increased its revenue over 1996 by 123% year on year to £16.5 million and increased ad revenue by 7%, Pearson announced this morning. The newspaper’s owner also announced that over the next five years up to £100m will be invested in extending the Financial Times and its brand internationally, opening new print… Continue reading FT Performs Well For Pearson
Delta Air Lines has landed Saatchi & Saatchi with its $100 million account.Ronald W. Allen, chairman, president and chief executive officer said: “We chose Saatchi & Saatchi because they are a worldwide agency with a proven track record for building global brands.”The agency’s first assignment is to launch Delta’s redesigned transatlantic business class this Spring.The… Continue reading Saatchi & Saatchi Lands $100,000
As Bob Phillis, deputy director general of the BBC put it: “This is the second long-awaited announcement to be made today, the first being the election date.” Subject to the approval of shareholders and the Department of National Heritage, BBC Worldwide Ltd, the commercial arm of the BBC, has finally concluded an Agreement with Flextech… Continue reading Flextech And The BBC Finally Shake Hands
Pearson’s financial results are released today and AMV’s finals appear on Thursday; Newsline will report on both these results.Two industry conferences are taking place this Tuesday; Marketing To Adultescents, organised by Marketing Week is taking place at the Cosmic Comedy Club and the IPA conference, Advertising Effectiveness, is being held at the National Theatre. Newsline… Continue reading The Week Ahead
