Texaco has confirmed that it is to sponsor ITV’s coverage of Formula One Grand Prix racing. The sponsorship deal starts on March 9th and will run for two years at a cost of £4 million a year, with an option for an additional year.The sponsorship deal is the second motor racing tie-in to feature the… Continue reading Texaco Confirmed As Formula One Sponsor
Nicola Young has left Jazz FM to join cinema advertising company Cinema Media. Her new position will be that of marketing manager.… EMAP radio has appointed Malcolm Cox to position of marketing director. Cox leaves Kiss FM where he held the same position.… Adrian Zambardino is joining Griffin Bacal filling the position of senior planner.… Continue reading Appointments
ITV’s adaptation of Daniel Defoe’s Moll Flanders has proven to be a hit with the viewing public. 13.27 million people tuned in to watch the first episode in the four part adaptation, making it the eleventh most watched programme of the week.The repeats of popular comedy series Only Fools And Horses have outperformed shows that… Continue reading TV Viewing Summary – W/E 01/12/96
Border TV has acquired Sun City 103.4 FM from Minster Sound Radio for around £1.7m *Border In Talks To Buy Radio Station..The acquisition is however subject to a public interest test which will be carried out by the Radio Authority since Border TV already owns the North-East regional station Century Radio. Under cross media ownership… Continue reading Border Acquires Sunderland Radio Station
The Broadcasting Standards Councils has published details on surveys it commissioned into Young People and The Media. The research was undertaken by Albermarle Marketing Research and the Centre for Mass Communications Studies at Leicester University and draws together various studies using questionnaires and qualitative interviews which focuses on the attitudes of those aged 10 to… Continue reading Young People’s Views On The Media
Car company SEAT has re-signed its deal with ITV to be the on screen sponsor for holiday programme Wish You Were Here…?.The sponsorship will start on December 30th and will run for 21 episodes.Lowe Bell Good Relations: 0171 634 3434
Challenge TV , the new name for Flextech’s Family Channel Takes The Challenge , will shortly be announcing details on its programming. The programming will aim to broaden viewers’ perceptions of the gameshow genre from traditional studio to leisure based shows. Challenge TV will be a mixture of original programmes produced by the company and… Continue reading Challenge TV Programming Details
IPC is rumoured to be launching a new TV listings title called Film & TV Week towards the end of January.The title will probably contain a mix of features, such as interviews and reviews, as well as detailed TV listings. Aiming for a core readership of 18-25 year olds the cover price will be 80p,… Continue reading IPC To Launch Listings Title
According to a report in Marketing Week Adshel, which said that it would be the first *More Group Implements POSTAR outdoor contractor to use POSTAR, has delayed its implementation of the new “audience” data due to problems converting it into a sales and booking system.It is now believed that the new packages will not be… Continue reading Adshel Delays POSTAR Implementation
The national newspaper ABCs for November show that the Times is the most improved title on the market. The News International title showed a 16.08% increase in year-on-year to 783,638 copies. The Daily Mail has also continued to improve its 6-monthly ABC figure, up 13.28% to 2,083,309 copies.In was a similar picture in the Sunday… Continue reading National Newspaper November ABCs
