The Advertising Standards Authority has upheld a complaint made against a Max Power ad which said “W..K MAG? You should see the kits in this!” The ad ran in an issue of Loaded and though the expletive was obscured the complainant thought the ad offensive. The complaint was upheld and the advertisers said the ad… Continue reading Loaded Ad Complaint Upheld
NRS has today announced that it is reissuing its data for the months of July, August, September and October.The reason for this is that since July NRS has been piloting a new questionnaire which included information on supplement readership which was used on half the sample size, while the original questionnaire was used for the… Continue reading NRS To Reissue Data
John Brown Publishing, publisher of Viz, will be launching a new men’s magazine which claims to be different from other titles in the sector.Bizarre will cover a range of offbeat subjects which could be described as “weird and wonderful”, including subjects such as voodoo, exorcism and extreme sports. Fiona Jerome, editor, said “We wanted info… Continue reading New Men’s Mag Aims To Be ‘Different’
The Radio Advertising Bureau is launching a programme of new one day seminars covering media planning for those both inside and outside media departments.There will be courses for clients, account planners, account handlers/graduates and creatives, as well as a new intermediate level for media planners as a continuance from the original training day seminar.Steve Cox,… Continue reading RAB Launches Media Planning Seminars
A report by Zenith Media forecasts that there will be sustainable growth in ad expenditure in the US and Europe, an improved adspend recovery in Japan and a “temporary cooling” in Southeast Asia and Latin America.Global adspend in print, TV, radio, cinema and out-of-home is forecast to be US$ 291 billion in 1996, 7.8% ahead… Continue reading Europe Set For Sustainable Ad Growth
Channel 4 has announced details of its new winter programme schedule. Among the highlights there is the return of comedy favourites Dressing For Breakfast, Cybill and Roseanne as well as a new comedies Spin City, which stars Michael J. Fox and Captain Butler featuring Craig Charles. There will also be a five part documentary series… Continue reading Channel 4 Winter Schedule
The Premier League has signed a £36 million deal that will see Carling continue to sponsor the Premiership. The sponsorship will run for four years and will replace the current four year £12 million deal.Rick Parry, current chief executive of the Premier League, said: “We were in discussion with a number of other companies and… Continue reading Carling Continue Sponsorship Of Premiership
According to a survey carried out by Jupiter Communications revenue for the Total World Wide Web reached $66 million in the third quarter of 1996. This is down on quarters one and two but is higher than quarter 4 1995. The total online advertising revenue for 1996 so far is $138 million. Estimates for the… Continue reading Web Advertising Survey
The Government is today launching a crackdown on television sex and violence, with the aim of protecting youngsters from explicit material. The measures, being made voluntarily by broadcasters, will be presented this afternoon by National Heritage Secretary Virginia Bottomley but are not expected to include plans for some sort of symbol that warns viewers of… Continue reading New Curbs On Sex And Violence Announced Today
According to a report in today’s Independent media group Pearson is planning a major restructure in the New Year.It is believed the move has been prompted by the appointment of Marjorie Scardino as chief executive who takes over the running of the company in January * Twivy Issues Writ Against Dorlands. The company’s businesses, which… Continue reading Pearson Poised For Restructure
