It is reported in newsfile, the IPA’s newsletter, that the 1996 IPA Agency Census has revealed that there was another increase in the number of people employed by ad agencies. All records were apparently broken for attendance to IPA Stage 1, the course for trainees. There were 180 delegates for the autumn course against 120… Continue reading IPA Census Reveals More Agency Jobs
Car company Renault UK has signed a sponsorship deal with Classic FM’s Hall of Fame ’97 in an on-air package worth £120,000.The three month promotion, which runs until the end of March, gives listeners the chance to win a top of the range Renault Megane Classic RXE, worth £15,000.Listeners enter the competition by voting for… Continue reading Classic FM Wins Renault Sponsorship
Thomas Crosbie Holdings (T.C.H.L), has withdrawn from the Radio Ireland Consortium within which it had a 15% stake. T.C.H.L. stated that it has quit the Consortium as a result of “specific concerns which emerged in recent negotiations between the Independent Radio and Television Commission, I.R.T.C, and Radio Ireland.”The I.R.T.C, however, wish to make it clear… Continue reading Stakeholder Withdraws From Radio Ireland Consortium
TheIndependent On Sunday is getting bigger on January 19. It is also going to get better and brighter if you believe the marketing hype.In terms of page space it is certainly expanding. The news section will have extra pages of comment and analysis and two, brand new, separate sections have been added. The first will… Continue reading Independent On Sunday Expands
Channel 5 has revealed that its news coverage, 5 News, will focus on people more than politics in an attempt to offer the younger viewers a fresh current affairs perspective.In an interview to Press Gazette magazine, Tim Gardam, controller of Channel 5 News, said that the key differences to the Nine O’Clock News and News… Continue reading C5 News To Be People Led
Another cycling title is to be wheeled out of IPC Magazine’s bike shed. IPC announced today that it is launching Mountain Bike Rider a new monthly magazine for mountain bike enthusiasts. Group editor, Andy Sutcliffe, will oversee all of the IPC cycling titles.Mountain Bike Rider is marketed as a premium-quality title with a core target… Continue reading IPC To Get Back On Its Bike
The December Retail Price Index was announced this morning as 154.4, an increase of 2.5% on December 1995 and a rise of 0.3% on November 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
The Radio Advertising Bureau has produced a station by station guide to the sound of UK Commercial Radio on a double CD-Rom which it will distribute to agencies and clients.“Sounds of the Stations” has been designed to give a flavour of the output of the stations across the country, covering regional and local FM services… Continue reading RAB Circulates Radio Sounds
Research carried out by CIA MediaLab has shown that TV viewers watch an average of 35 minutes more television each week after they have had cable or satellite installed.The report, published today, shows that, contrary to popular belief, there is no initial viewing frenzy when a household switches to a multi-channel system. The findings reveal… Continue reading Cable And Satellite Viewers Watch More TV
