The Advertising Association has welcomed the news that bingo operators will be allowed to advertise their facilities and prizes for the first time. The announcement from the National Heritage that the operators will be able to advertise on television, radio and cinema follows a similar decision to allow betting shops and casinos to advertise their… Continue reading AA Welcomes Relaxation On Bingo Advertising
According to a report in Marketing Week, the IPA is asking ISBA to resist the campaign for increased commercial minutage because it poses a threat to Channel 5.In a letter leaked to the magazine the IPA says that changes in the airtime market could prejudice C5’s “chances of survival” as a competitor to ITV and… Continue reading IPA Pushes For Curb On Ad Minutage
RSMB Television Research, on behalf of the cable industry, has published details of the survey it conducted into households that receive broadband cable television. The survey, conducted in September 1996, is a continuation of a previous survey carried out in January this year and examined cable customers viewing behaviour.The objectives of the survey were: To… Continue reading Survey Carried Out Into Cable Household Behaviour
The Guardian has signed a sponsorship deal which will see its Guide section sponsor Kiss TV’s programme The Edge on Live TV .The deal will run for a year with credits created by Leagas Delaney. The newspaper already sponsors Channel 4’s Film on Four *Guardian Sponsors Film On Four.* MediaTel subscribers onlyGuardian: 0171 239 9696
Flextech is relaunching Family Channel in February as Challenge TV . The change follows on from Family Channel’s themed ‘Challenge Weekends’ which were running earlier in the year. The new channel will continue the pattern of interactive programming strands, which was very successful in attracting new viewers to the Family Channel.Challenge TV will transmit from… Continue reading Family Channel Takes The Challenge
Carlton Communications this morning announced that pre-tax profits have risen from £246.7m to £295.1m for the year ended 30 September while turnover grew to £1.677.5m. Profits in the group’s TV business rose by 5% while other interests such as film processing recorded growth of between 20-30%.Michael Green, head of Carlton Communications, said that the company… Continue reading Carlton Profits Soar
Naked Productions is to launch Naked Talent, a new style magazine that will offer an insight into Britain’s emerging talent, from right across the arts spectrum. At present the company is still looking for financial backing to sustain the magazine beyond its launch.Naked Productions: 0181 741 9622
The Sainsbury’s owned retailer Homebase is launching a new glossy lifestyle magazine. Hitting the newsstands in March, Homebase Living will be produced by contract publishers Redwood and have an initial print run of 750,000.The magazine will publish every four months, have 84 pages and costs £1 with a full page advert costing £9600. Richard Power… Continue reading Homebase Launch New Glossy Magazine
BSkyB’s digital satellite television service is looking less likely to meet its late 1997 launch date, following National Westminster Bank’s decision to pull out of discussions regarding the subsidizing of Sky’s digital set-top boxes. The move comes after Barclays abandoned similar talks with Sky earlier this year.The subsidizing of the boxes is felt to be… Continue reading NatWest Decides Against Subsidizing Digital TV
The Express has appointed Nicholas Rudd-Jones to the newly created post of commercial director. The move comes as the Express looks to sharpen its profile and refocus its marketing activity following its revamp in October.Mr Rudd-Jones responsibilities will include shaping the newspaper’s business strategy, product development and heading the marketing circulation and personnel departments. He… Continue reading Express Appointment
