Following a meeting with its members and interested parties, the UK Advertising Association has submitted its response to the Home Office on the proposed deregulation of the casino industry. While welcoming the Government’s consultation in this area, it warns that some of the proposals are inconsistent, for example, that advertisements can be placed in local… Continue reading UK: AA Position On Casino Advertising
A full turn-out of the UK Advertising Association’s Green Paper Working Group met on 7 February to review developments in the European Commission’s consultative process on commercial communications and the internal market. Jean Bergevin of DGXV attended and spoke about developments over the past few months. He stated that 350 submissions – an encouraging total… Continue reading UK: AA Reviews GPCC Progress
The announcement on Friday afternoon of broadcasters’ digital television plans caused some major gains and losses within the sector. Those who threw in their lot with the digital “revolution” had a good day’s trading, while ITV companies which decided to stay aloof and cable companies which would suffer from the competition all experienced price drops.The… Continue reading Sharewatch – W/E 31/01/97
The Independent Television Commission – which regulates commercial television broadcasters in Britain – has amended its Code of Advertising Standards and Practice. Rule 5 – the main purpose of which is to ensure that viewers are clearly aware of distinctions between programmes and advertising, and between advertisements and sponsorship credits – has been amended thus:… Continue reading UK: ITC Amends Advertising Codes
On 10 February the US Food and Drug Administration (FDA) – which in 1995 began an active campaign to exert its authority over the tobacco industry, seeking to implement a wide-ranging package of anti-tobacco measures, including severe restrictions on advertising and marketing – faces a key stage in a legal action brought against it by… Continue reading US: FDA Faces Legal Action
The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
On 29 January a French civil court found the US tobacco manufacturer guilty of violating laws prohibiting the advertising of tobacco products. The case was brought by the National Committee against Tobacco Use and the European Union of Non-Smokers; both groups had sought damages of FF3 million, about $550,000, but to their embarassment the court… Continue reading FR: Philip Morris And Seita In Court
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
Gruner and Jahr are creating a new home interest title called Your Home. It will compete with House Beautiful andIdeal Home. There is, as yet, no further information on the title.John Brown Contract Publishing has landed the contract to produce Debenhams’ in-store magazine. Debenhams Magazine will be published three times a year with an initial… Continue reading New Magazines
