Channel 4 has conducted its own research into youth viewing which suggests that Barb figures for this age group are as much as 50% underestimated.Channel 4 believes that the Barb panel does not take into account 16 to 24 year-old activities such as student life and guest viewing. Its own research was conducted among 526… Continue reading Channel 4 Claims More Youth Viewers
National Magazines has appointed Tim Lucas as Good Housekeeping’s temporary director of advertising sales. Lucas is on secondment from the company’s corporate business development department. He will takeover the Good Housekeeping job until a permanent director is found.National Magazine Company: 0171 439 5000
Channel 5 will be setting up a direct marketing outfit to offer advertisers through-the-line campaigns using the database it created for its retuning programme. Kevin Coyne has been appointed as head of customer services and will also join the channel’s in-house sales team to provide its advertisers with consumer information from the retuning database.The channel… Continue reading C5 To Set Up Direct Marketing Outfit
The Sunday Telegraph is to add a seventh section to its Sunday package. The planned addition will be a glossy lifestyle health and fitness magazine. The section, which has not yet been named, will go to press in April.The aim is to attract a younger and bigger audience, rather than extra advertising, to the Sunday… Continue reading Sunday Telegraph Grows
http://www.designercity.com/cosmopolitan.Cosmopolitan joined its American sister publication on the Net this week.The new site has a modern, fresh layout that is easy to navigate. The style-conscious visitor will quickly be tempted to explore beyond the front cover. The American Internet is primarily feature led; British Cosmo on the Web is fashion focused.There is wardrobe advice, reports… Continue reading Web Site Of The Week – Cosmopolitan
United News & Media has announced a reorganisation of its businesses. Two businesses, formerly in its regional newspaper division, will in future form part of United Advertising Publications. The two businesses concerned are the portfolio of Spanish titles principally the leading Madrid-based advertising periodical, Segundamano; and the free London based newspapers, including the Yellow Advertiser… Continue reading United News & Media Take London Papers Off The Market
The WPP Group has taken a minority stake in Peapod, the leading American home-delivery grocery service. Peapod offers PC-based home shopping and delivery to consumers in Chicago, San Francisco, San Jose, Boston, Columbus and Houston. They work in partnership with local retailers.The joint venture between WPP and Peapod will be overseen by Eric Salama, Group… Continue reading WPP Buys Into On-Line Shopping Service
Optimedia have appointed Simon Timlett as Head of Press. Timlett was formerly at CIA Media Network. Keith Hallett is now Group Director of Optimedia.…Meanwhile, CIA Media Network has poached Bill Faust from IMP as Managing Director of CIA Interactive. He takes over from Rob Norman. Norman has joined Prisma Sports and Media, but will continue… Continue reading New Appointments
Customer magazine publisher Redwood has announced that it will be publishing Early Learning for the Early Learning Centre.It will be a paid-for title, costing £1.80, and will be available in Early Learning stores, via news-stands and via subscription. Early Learning will be a quarterly 100-page perfect-bound glossy with an initial print-run of 180,000. It launches… Continue reading New Title For Redwood
The ITV Network Centre has announced that it is planning to extend current affairs programming. The announcement comes following the success of the ‘Monarchy Debate’ programme, which achieved ratings double that expected for factual programmes *Monarchy Debate Breaks Records For ITV.The Network is inviting the individual ITV companies and independent producers to pitch for two… Continue reading ITV Invites Bids For New Current Affairs Shows
