On Sunday August 18 the Observer will begin an autumn push with a major promotion for Scotland: all 30,000 copies of the Observer‘s Scottish run will be cover-mounted with a free cookery book by Nigel Slater. The promotion, a reaction to the continuing Sunday newspaper price war in Scotland, is also part of the Observer‘s… Continue reading Observer Begins Promotion In Scotland
The Advertising Standards Association upheld a complaint against figures used in Marketing Week. The publication featured a survey analysing readership between Marketing Week, Marketing, Campaign and Media Week in June 1994. The research claimed that 94% of the advertising and media industry read Marketing Week. Complainants felt this was misleading as names were used from… Continue reading Marketing Week Survey Is ‘Biased’
BMRB has signed a major contract to introduce Quantime software across all its data-processing operations.The contract is part of a five-year initiative put in place by BMRB in a bid to strengthen and improve its position in the agency league. The Quantime System will be fully integrated across BMRB’s research process, starting with questionnaire design,… Continue reading BMRB To Use Quantime
In a bid to look more modern, the retro cable and satellite channel, Bravo, has redesigned its logo. The channel has developed a more colourful logo to eradicate the view of it as a boring channel showing old films. It is rumoured that approximately £700,000 has been spent in the creation and marketing of the… Continue reading Modern Look For Bravo
The Atlanta Games successfully increased the size of the UK terrestrial television audience by attracting new viewers to television – particularly in the small hours. This is one of the findings of a report published today by CIA Medianetwork.CIA’s analysis of viewing figures across the whole duration of the last weekend of the Games (Friday… Continue reading Olympics Gives Boost To Total TV Audience
The Guardian’s weekly summer sporting review, Sport ’96, will become a permanent feature every Monday. The comprehensive sports round-up features well written and interesting articles by top celebrities and journalists.Interestingly, in a review *(Review: Sport ’96 (The Guardian)) of the supplement when it was released, Newsline quoted: “The one negative point is being only limited… Continue reading Sport ’96 Becomes Permanent
The Haymarket weekly publication, Marketing, launched it’s website last week *(Website Of The Week: Marketing). The site complements the media weekly and features daily news, jobs and general media news. http://www.marketing.haynet.com/Following Pearson’s sale of Westminster Press *(Newsquest Buys Westminster Press For £305m) and the publication of their financial results *(Disappointing Results For Pearson), more information… Continue reading Web Round-Up
RevenueAgency estimates for June show combined revenue for ITV and Channel 4 reaching £189.994m, up 9.13% on the same period last year. Both ITV’s and Channel 4’s revenue also rose: up 8% to £147.327 for ITV and up 12% to £42.667m for Channel 4. C4’s share rose slightly from 22% last month to 22.5%: this… Continue reading TV Round-Up – June
Bauer publishing today released its circulation figures for the period January-June 1996. Title Jan-Jun 95 Jan-Jun 96 % Ch Take a Break 1,502,030 1,447,950 -3.6 Bella 901,682 767,698 -14.8 TV Quick 756,352 819,056 8.3 That’s Life n/a 480,448 n/a Total Bauer 3,169,964 3,515,152 11.2 Speaking about Bella‘s declining circulation, Mike McCafferty, managing director of the… Continue reading Bauer Release Circulation Figures
The ITC has approved certain variations in the licenses of Carlton, LWT, Granada and Westcountry Television which concern regional programme requirements.Carlton’s proposal involved a reduction of regional factual material (not including news and current affairs) from 1 hour 14 minutes to 35 minutes per week. Regional entertainment will increase from 37 minutes to 1 hour… Continue reading Regional Variations Welcomed By ITC
