The Cable Research Group’s survey Cable Television Audience Research which monitored cable/satellite households has been approved by the IPA. The survey challenged BARB figures and methodologies which produced significant differences in results for non-terrestrial viewing audiences.Similar research may be undertaken in the future.IPA: 0171 235 7020*MediaTel subcscribers only
QualitiesNews International’s latest cover price promotion for the Times appears to have had a positive effect on the newspaper’s circulation, with the June ABC figure up by 7% to 724,839. The Times’ cover price has been reduced from 30p to 10p every Monday since June 3, as part of the newspapers’ summer sport promotion. Initially… Continue reading National Press Round-Up – June
The Media Business Group plc, has published its first results since floating on the stock exchange in September 1995. According to the report, there has been an increase in turnover and profits, and advertising revenue has had steady growth.Significant points in the report include: Increase in turnover from £93.1 million to £108.3 million (16%) Profit… Continue reading The Media Business Group’s Results
Channel 4’s top music show, The White Room, will be sponsored by Hoegarden White Beer. The sponsorship is a unique venture for the beer company, who have not undertaken any form of television or press advertising before.The package will include features in opening and closing credits and breaks throughout the 60 minute show. There will… Continue reading The White Room And White Beer
James Boyle, head of Radio Scotland, has been appointed as the new controller of Radio Four. As part of the new BBC Broadcast Division, the post will be taken up in September when Michael Green steps down.John McCormick, BBC Scotland’s controller said: “James Boyle refreshed and refocused Radio Scotland and strengthened it as Scotland’s national… Continue reading Radio 4 Appoints New Controller
A merge between the Express and Telegraph sales houses has been abandoned. A spokesman from Express Newspapers told MediaTel that this was the case but did not wish to comment further.According to rumours earlier this year, a combined sales house was being looked into with a possible launch in September.Express Newspapers: 0171 928 8000
Lego UK will be sponsoring Tots TV for a second year. The Lego Duplo brand sponsored the countries second most popular pre-school programme in 1995. Research showed Millward Brown Investigate Broadcast Sponsorship that sponsorship on the ITV Network increased awareness of the brand.Rowena Allen, brand manager for Lego Duplo said: “Our sponsorship is at cutting… Continue reading Tots TV Keeps Sponsor
The Independent Television Commission will allow Channel 3, 4 and 5 licensees to combine spot advertising allowance between midnight and 6 am, without prior permission. This includes long advertising slots and home shopping formats.The amendment acknowledges advertisements can be up to 42 minutes long and any advertisement exceeding 7 minutes must be identified in published… Continue reading ITC Allows Shopping In The Early Hours
Kelvin MacKenzie’s advertisement for L!ve TV, which features Paul Gascoigne kissing Princess Diana, was the most frequent advertisement that made news stories in the national press. This comes from Propeller Marketing Communications’ latest “Ads That Make News Survey.”The survey comprised of 172 advertising campaigns which generated national press stories over the last year. The Independent… Continue reading L!ve TV Ad Is Most Written About
The Independent Television Commission reviewed questions regarding television advertising sales arrangements at their meeting on July 11. Following requests for guidance, the ITC confirmed the policy issued in February 1995, and said that in applying the 25% market share criterion, the Commission will be guided by current market shares and not by future changes in… Continue reading ITC: TV Advertising Sales Arrangements
