The younger end of the market, after the closure of DC Thompson & Co’s Catch this year, has had mixed results. EMAP’s More! is the only one of it’s younger titles to have an increase but It’s Bliss is doing well with its first ABC of 322,063. Looks has had a fall of just 2.08%… Continue reading Jan-Jun ’96 ABC Figures: Young Women’s/Teenage Sector
Future Publishing hold the largest share in the computer magazine sector with 46% of all circulations, although they publish the majority of computing magazines for all formats (i.e PC,Amiga, Sega, etc).In the PC sector there have been notable decreases particularly with PC Plus (28%). PC Pro is the only title with any significant increase (21%).Console/Games… Continue reading Jan-Jun ’96 ABC Figures: Computing Sector
The Jan-Jun ABCs for the music sector show and overall increase in year on year circulation figures. Classic FM magazine has record the highest increase in circulation, up 94.64% or 18,938 copies. The second highest increase belongs to DMC’s Mixmag which went up by 40.42% or 23,109 copies.The biggest slump in circulation belongs to EMAP’s… Continue reading January To June ABCs – Music Market
The London News Network and the Independent Sports Network (LNN/ISN) are to set up a comprehensive archive of sport on behalf of the ITV Network.For the first time, the best of ITV sport transmissions from the last twenty-five years will be brought together, catalogued and developed to provide material on a commercial basis to terrestrial,… Continue reading ITV Sets Up Sports Archive
The UK Marketing Source Book 1996 was published this week by The Advertising Association . The guide provides references for specific UK and European Markets including data sources, trade organisations, trade press, directories and general advertising and media.The UK Marketing Source Book is available at £32.00 from:NTC Publications Ltd Farm Road Henley On Thames Oxfordshire… Continue reading Advertising Association Publishes New Reference Guide
The ITC has produced an additional section to the Code of Practice on Equipment Retuning for Channel 5’s Broadcasting Agreement. The short section extends certain parts of the current Code to cover work which prepares TV sets for the reception of the new channel.Copies of the revised code can be obtained from the following address:ITC… Continue reading ITC Revises Channel 5 Broadcast Agreement
Cable channel Live TV is covering this weekends Umbro Challenge, one of the more attractive of the pre-season football tournaments, featuring Manchester United, Chelsea, Nottingham Forest and Ajax of Amsterdam. Coverage runs from 12.30 – 5.30pm and 7.00pm – Midnight on both Saturday and Sunday.Live TV’s only previous excursions into sports coverage include serious international… Continue reading Live TV Gets A Slice Of The Soccer Action
Marketing, the Haymarket weekly, launched its net site last week (http://www.marketing.haynet.com/) amid a fanfare of self-promotional editorial in print – so we have given it a whole week before assessing its content and intentions.The site looks good, although the use of frames can cause frustrations when moving around – the more so given that some… Continue reading Website Of The Week: Marketing
A further two of the country’s 21 independent local radio stations have renewed their sound broadcasting contracts with the Independent Radio and Television Commission (IRTC).The renewed contracts provide Galway Bay FM, which broadcasts to Galway City and County, and LM FM, which broadcasts to counties Louth and Meath, a further seven years of transmission.This brings… Continue reading Independent Local Stations Renew Licence
MTV will be launching a UK advertising campaign for two of its top programmes, Hanging Out and MTV’s Amour. The campaign starts on August 5 and will appear as full colour advertisements in magazines such as More!, Smash Hits, Sky, TV Hits, Sugar and G spot. The campaign will also feature on London underground cross-track… Continue reading MTV To Launch New Ad Campaign
