Within the gardening sector ABC figures released this morning show that most titles have experienced a decline in circulation. Garden Answers recorded the largest drop, down 17.9% to 138,356 copies, whilst Practical Gardening dropped over 14% to just over 62,000. Gardens Illustrated was the strongest title, with an increase of over 26% to over 48,000… Continue reading Jan-Jun ’96 ABC Figures: Gardening, Golf And Photography Sectors
With all but 4 titles recording a drop in their year on year Jan-Jun ABCs, it would seem that there is a slump in the TV Listings/Entertainment sector. The biggest percentage fall came from Dennis Publishing’s Home Entertainment which fell by 16.23 or 3,595 copies. The biggest fall in copies came from EMAP’s Premiere magazine… Continue reading January To June ABCs – TV Listings & Entertainment
Eva, IPC’s woman’s weekly, saw a significant decrease with its circulation. The publication has recently developed a new look and price *(Eva Is Revamped) due to this change. Apart from a 45% decrease from last year for OK Weekly, there was very little change in the women’s weekly sector.All new ABC figures are available to… Continue reading Jan-Jun ’96 ABC Figures: Women’s Weekly Sector
The Jan-Jun ’96 ABC figures which were released this morning show that, within the angling sector, circulation performances were generally poor. Improve Your Course Fishing was the strongest performer with an increase of 1.8% (or 1,050 copies) to 58,585, whilst Stillwater Trout Angler and Trout Fisherman showed decreases in circulation of 12.8% and 6.7% respectively.… Continue reading Jan-Jun ’96 ABC Figures: Angling, Boating And Children’s Sectors
The younger end of the market, after the closure of DC Thompson & Co’s Catch this year, has had mixed results. EMAP’s More! is the only one of it’s younger titles to have an increase but It’s Bliss is doing well with its first ABC of 322,063. Looks has had a fall of just 2.08%… Continue reading Jan-Jun ’96 ABC Figures: Young Women’s/Teenage Sector
Future Publishing hold the largest share in the computer magazine sector with 46% of all circulations, although they publish the majority of computing magazines for all formats (i.e PC,Amiga, Sega, etc).In the PC sector there have been notable decreases particularly with PC Plus (28%). PC Pro is the only title with any significant increase (21%).Console/Games… Continue reading Jan-Jun ’96 ABC Figures: Computing Sector
The Jan-Jun ABCs for the music sector show and overall increase in year on year circulation figures. Classic FM magazine has record the highest increase in circulation, up 94.64% or 18,938 copies. The second highest increase belongs to DMC’s Mixmag which went up by 40.42% or 23,109 copies.The biggest slump in circulation belongs to EMAP’s… Continue reading January To June ABCs – Music Market
IPC, which has the most titles out of all the publishing companies in the women’s monthlies sector, has had a mixed response for the beginning of the year. Titles such as Ideal Home, Marie Claire, Woman’s Own, Family Circle and Woman have all increased in their circulation whereas Eva‘s circulation has decreased by 23.3% and… Continue reading Jan-Jun ’96 ABC Figures: Women’s Monthly Sector
Motoring magazines saw very little change with the Auto Trader series still being the most popular (although it has separate regional titles). Emap have recently launched a new motoring magazine titled Revs *(Emap Revs Up For New Car Monthly) alongside its popular title Max Power (150561 to 180147).Auto Express, published by Express Newspapers, saw an… Continue reading Jan-Jun ’96 ABC Figures: Motoring Sector
The UK Marketing Source Book 1996 was published this week by The Advertising Association . The guide provides references for specific UK and European Markets including data sources, trade organisations, trade press, directories and general advertising and media.The UK Marketing Source Book is available at £32.00 from:NTC Publications Ltd Farm Road Henley On Thames Oxfordshire… Continue reading Advertising Association Publishes New Reference Guide
