The BBC announced today its plans for using digital technology to broaden its broadcasting activities. BBC Director-General John Birt pledged a dynamic new range of quality broadcasting services providing even better value in exchange for the licence fee. The ‘digital dividend’ will provide licence payers with: BBC1 and BBC2 broadcast in a cinema-style widescreen format… Continue reading BBC Outlines Digital Plans
The Magic of Magazines opening session at the PPA conference saw Tom Purves, managing director of BMW outlining the role of magazines in the BMW media mix. He outlined 3 BMW perspectives: How magazines work BMW’s requirements from media Future predictions How magazines workAdvertising in magazines achieves not only awareness, but can provide in-depth information… Continue reading The Magic Of Magazines – 1996
Virgin Cinemas has announced a major expansion plan to build 18 new multiplexes within the next four years, doubling its total multiplex cinema chain to 37 sites.As part of this accelerated multiplex strategy the majority of the traditional cinemas are to be sold: ABC Cinemas recently bought 90 ‘high street’ cinemas from Virgin for £68… Continue reading Virgin Expands Multiplex Cinemas
Capital Radio plc has today announced pre-tax profits of £15.6 million, up 23% on last year. Turnover, at £38.1 million is up by 19% year on year.National advertising revenues have increased by 29% on last year; Ian Irvine, Chairman of Capital said this reflects radio’s share of total display advertising increasing from 2.8% in 1992… Continue reading Capital Radio Profits Up 23%
According to a report in today’s FT speculation is mounting that Pearson is about to be taken over. Shares in Pearson, which owns the FT, have been performing well lately: yesterday they rose 11p to 688p. City analysts believe that Pearson is a good target for a Granada bid.
A survey published today by Marketing Week has revealed that spending on advertising by the 100 biggest advertisers increased 6% last year to £2.53bn. The three biggest spenders were Proctor & Gamble (£106m), BT (£80m) and Vauxhall Motors (£78m).Yet while advertising spend has increased for the fourth successive year, the actual rate of growth is… Continue reading Advertising Spending Increases 6% To £2.5bn
Nine month financial figures released today by News Corporation show that profit after abnormal items has dropped from $798m a year ago to $580m. Operating revenues did however rise by 10% to $7.3 bn.The UK arm of News Corporation, News International, continues its success: operating profits for the quarter are up 8% as each of… Continue reading Profits Drop At News Corporation
Cinema Media has announced that it has been appointed as exclusive sales contractor for ABC Cinemas. With 238 screens spread over 90 predominantly high street cinemas, the chain was recently purchased from Virgin Cinemas.Barry Jenkins, Managing Director of ABC Cinemas, said: “We were pleased to award the contract to Cinema Media; their position as market… Continue reading Cinema Media Wins ABC Cinemas Contract
NBC Super Channel has announced that Barry Leffler has been appointed as Director of Creative Services and Station Marketing, effective immediately.He joins NBC Super Channel from WTVJ, an NBC-owned and operated station, where he was Vice President of Creative Services & Programming for 4 years. He will be responsible for overseeing both NBC and CNBC’s… Continue reading NBC Appoints Marketing Director
