Speakers at yesterday’s PPA Conference highlighted what they thought made magazines the best medium for advertisers.Rupert Miles, of BBC Magazines, pointed out that though the number of magazine titles is increasing rapidly the growth is matched by increasing readership. This is in contrast to other mediums: though viewers now have the choice of up to… Continue reading PPA ‘Magazines Are Magic’ Conference: Afternoon
A key finding of the seventh annual Advertiser Opinions on Media Survey by Media Audits has revealed that advertisers’ budgets are set to rise by an average of only 3% this year. This is down from 6% in 1995 and falls short of media inflation predicted at 10% for television and 5% for press during… Continue reading Advertisers Increase Pressure For Improved Media Value
NBC Super Channel has announced that Barry Leffler has been appointed as Director of Creative Services and Station Marketing, effective immediately.He joins NBC Super Channel from WTVJ, an NBC-owned and operated station, where he was Vice President of Creative Services & Programming for 4 years. He will be responsible for overseeing both NBC and CNBC’s… Continue reading NBC Appoints Marketing Director
The Telegraph has today denied trade press reports that it is joining forces with the Express to launch a joint advertising sales house. The rumour comes as Stephen Grabiner, managing director of the Telegraph leaves to join United News and Media as Executive Director, Newspapers. He will be succeeded by Jeremy Deedes, currently the company’s… Continue reading Telegraph Denies Express Sales Rumours
According to a report in today’s FT speculation is mounting that Pearson is about to be taken over. Shares in Pearson, which owns the FT, have been performing well lately: yesterday they rose 11p to 688p. City analysts believe that Pearson is a good target for a Granada bid.
A survey published today by Marketing Week has revealed that spending on advertising by the 100 biggest advertisers increased 6% last year to £2.53bn. The three biggest spenders were Proctor & Gamble (£106m), BT (£80m) and Vauxhall Motors (£78m).Yet while advertising spend has increased for the fourth successive year, the actual rate of growth is… Continue reading Advertising Spending Increases 6% To £2.5bn
Nine month financial figures released today by News Corporation show that profit after abnormal items has dropped from $798m a year ago to $580m. Operating revenues did however rise by 10% to $7.3 bn.The UK arm of News Corporation, News International, continues its success: operating profits for the quarter are up 8% as each of… Continue reading Profits Drop At News Corporation
Cinema Media has announced that it has been appointed as exclusive sales contractor for ABC Cinemas. With 238 screens spread over 90 predominantly high street cinemas, the chain was recently purchased from Virgin Cinemas.Barry Jenkins, Managing Director of ABC Cinemas, said: “We were pleased to award the contract to Cinema Media; their position as market… Continue reading Cinema Media Wins ABC Cinemas Contract
The keynote speech at the PPA Magazines’96 Conference this morning called publishers to re-double their efforts in using computers as a means of communication. Bob Findlay of Findlay Publications, Deputy Chairman of the PPA said that the emergence of the computer will complete a hat trick for the 20th Century after radio and television, and… Continue reading Magazines ’96 Calls Publishers On-Line
BSkyB has announced nine month financial figures which show profit before tax rising 71% to £178 million, turnover up 30% to £736 million and total subscribers now at a record level of 5,349,000. These results coincide with news that BSkyB and Virgin are in talks regarding a new cable and satellite channel and the announcement… Continue reading BSkyB Announces £178m Profit And Plans For More Channels
