The Radio Advertising Bureau has published the Changes Report, which details the findings of several major studies, tracking the improvement in customer attitude across 1992-1995.The Radio Advertising Bureau claims that while the launching of new stations has played a significant part in the revenue growth, the key driver of growth has been a change of… Continue reading RAB Publishes Customer Research
BSkyB has today announced pre-tax profits of £106 million, an increase of 93% year on year for the six months to 31 December 1995. Turnover was up by 30% to £464 million.Sam Chisholm, chief executive and managing director of BSkyB said, “The last quarter of 1995 was our best ever; net subscriber growth of 354,000… Continue reading BSkyB Profits Up 93% To £106m – Over 5 Million Subscribers
A Bill to be presented before Parliament today is causing concern amongst the magazine industry. The Bill proposed by Peter Luff, MP for Worcester, calls for magazines to be required to publish minimum readership ages on their covers.Magazine industry body the Periodical Publishers Association has dismissed the proposal as “unnecessary and dangerous.” PPA chief executive… Continue reading Industry Concern Over Magazine Censorship Bill
Britannia Music Club is to sponsor the ITV coverage of the Brit Awards for the third time. The Awards programme will be produced by Initial Film and TV for Carlton and aired on the network on Tuesday 20th February 1996.The event is to be held at Earls Court Exhibition centre and will be hosted by… Continue reading Britannia Music Club To Sponsor The Brit Awards
Expectations of a round of takeovers and demergers in the television market once the Broadcasting Bill goes through are causing soaring prices in stocks. Once the bill goes through, maybe in the Summer, television companies will no longer be restricted by numbers of licences held, but a limit of 15% of total television audience.Those companies… Continue reading Television Takeover Rumours Continue
In a new initiative, BBC Top Gear Magazine has appointed regional specialist SMS (Sales and Media Services) to provide full service representation for the Northern region, including Scotland and Ireland. Manchester based SMS, a sister company to Amra, will offer display, classified, insert and sponsorship opportunities on the title.Garry Martin, advertising manager of Top Gear… Continue reading BBC Top Gear Appoints Regional Specialist
Two agreements for the televising of Premier League football matches are to be referred to the Restrictive Practices Court, the Office of Fair Trading announced today.The first relates to the rules and regulations of the FA Premier League Ltd which prevent member clubs from selling their television rights to broadcasters without first seeking permission from… Continue reading Premier League Broadcast Agreements Referred To Court
Two out of three MPs want new regulations to be introduced to the Broadcasting Bill to ensure that major sporting events continue to be shown on terrestrial TV channels, according to a new MORI survey.Overall, 69% of MPs support regulation with 23% opposed. Conservative MPs support regulation by 48% to 37%. Opposition MPs are overwhelmingly… Continue reading Government Should Act On Sports Say MPs
The Evening Standard has announced two promotions: Zoe Bartlett to the position of Ad Manager and Christine O’Doherty to Agency Sales Controller.These moves result from the promotion of Gavin Baylis to General Manager of a new division of Associated Newspapers Ltd.
The London-based Middle East Broadcasting Centre believes it will be able to win an additional 10 million viewers with its new transmission via terrestrial transponders.This means that the satellite station’s reception in the Middle East will now be clearer and viewers will not need a satellite dish or any other reception device.Middle East Broadcasting Centre:… Continue reading MBC Reaches 10 Million New Viewers
