Capital Radio has announced that it will be joining the bidding for the new Yorkshire and Humberside commercial radio licence, covering most of West Yorkshire, South Yorkshire and Humberside.Leading the Capital Radio bid, which aims to introduce a distinctive new format aimed at teenagers and young adults, is the company’s managing director Richard Eyre.At least… Continue reading Capital Radio
Bid For Yorkshire Licence
Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where… Continue reading Strongbow Links Up With Sky Sport
The BBC has secured television coverage of the Olympic Games in 2000, 2004 and 2008, as well as the Winter Olympics in 2002 and 2006. The deal, worth $1.44 billion, defeated the $2 billion bid offered by Rupert Murdoch’s News Corporation.Jonathan Martin, BBC Television’s Head of Sport, said: “As one of the leading members of… Continue reading BBC Secures Olympics Coverage
Talk Radio UK has announced a sponsorship deal with the car manufacturer Daewoo for a breakfast show competition, and Channel 4’s new basketball series will be sponsored by Sprite.The competition launched by Talk Radio, The Daewoo Raconteur of the Year, will start on 1st February on the Breakfast With Bates show. Listeners will have to… Continue reading Talk Radio And Channel 4 In Sponsorship Deals
London-based MBC (Middle East Broadcasting Centre) has been voted the best Arabic satellite TV station, and MBC FM the best Arabic radio station in the world. Viewers and listeners in the Arab world voted for MBC in the Arab ‘TV Guide’ magazine.Major international corporations such as Unilever, Procter and Gamble, Coca Cola, Pepsi and Ford… Continue reading Media Awards For MBC And Unzip
Nearly three quarters of women check their horoscopes, 73%, whilst men are only 40% as likely to. Overall, 58% of Britain’s adults actually read their horoscope, according to findings from CIA MediaLab’s Sensor.After women, the most loyal group of horoscope readers is 15-24 year-olds, 67% of whom regularly check their stars; the over 55 year… Continue reading Women Go Starry-Eyed Over Horoscopes
The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
Only 10% of Sunday newspaper readers would consider reading a Sunday paper devoted exclusively to business news, according to CIA MediaLab. This survey is released just a few weeks before Tom Rubython is to launch Sunday Business, the UK’s first business-only Sunday title.When asked how likely they would be to read a title such as… Continue reading Little Demand For New Sunday Business Paper
BBC Magazines has released the first ABC for Top of the Pops Magazine; 121,223 The magazine launched in February last year, and has, according to publishing director Gillian Laskier, “performed beyond our expectations. Sales are 20% above forecast”.Girl Talk, the BBC Magazine aimed at young girls as an alternative to their teenage sister’s magazines has… Continue reading Top Of The Pops Mag/Girl Talk First ABCs
Pearson Television, owners of Thames Television and Grundy Worldwide, have bought SelecTV PLC. This is a separate deal to Carlton’s acquisition of SelecTV’s cable channel as reported on Newsline earlier.SelecTV is valued at approximately £46 million and each share is worth 29p. It is intended that SelecTV’s assets will be re-organised so that Pearson will… Continue reading Pearson Buys SelecTV
