Sunday Business published its second issue yesterday despite rumours that the paper did not have sufficient financial backing. The Sunday Business printed all the copies this weekend that it intended to, they told MediaTel today, just under 270,000 copies. The first issue sold just over 145,000 copies. This second issue however, contained just four sections… Continue reading Sunday Business Produces Second Issue
Amid speculation that Tom Rubython needed an extra million pounds to publish the second edition of his new business paper Sunday Business, a source at the paper insisted that publication will go ahead this weekend.It is almost certain that the paper is in financial difficulties after an important backer dropped out at the last minute… Continue reading Sunday Business Insists It Will Publish
A survey commissioned by the Ministry of Agriculture, Fisheries and Food which proves that TV advertising is not the principal influence on childrens’ eating behaviour has been welcomed by the Advertising Association.The research, conducted by independent academics, focused on how TV commercials for food products affect the choice of children aged 8 to 12 years.… Continue reading Research Into Children’s Food Advertising
Combined ITV/C4 revenue for March, based on agency estimates, came in at £174.537 million, an increase of 4.8% on last March. ITV only, at £132.962 million was up by 2.1% year on year, whilst the Channel 4 figure, £41.575 million was up by 14.3%. This puts the ITV:C4 ratio at 76:24, as it was in… Continue reading TV Revenue – March
The next MRG Evening Meeting will be held on Thursday 16 May, at 6.30pm at Leo Burnett. To follow up the long-awaited launch of POSTAR, the MRG meeting will concentrate on the research highlights and market implications. Ivor Hussein of Lowe Howard Spink and Chris Morley of IPM are the two speakers.Ivor will be discussing… Continue reading MRG Evening Meeting On POSTAR
River Publishing has won the contract to publish the English version of BMW Magazine. Until now the magazine was produced exclusively in Germany and then translated into English before being shipped to Britain.The first issue of the quarterly title to be published by River will be out in June with a print-run of 85,000. River… Continue reading River To Publish BMW Magazine
United News & Media has announced that it will be putting £2.5 million into Rapture, the new teenage cable channel (Newsline 09/11/95).Rapture, the result of a partnership between Rocketscience and Kudos Productions, will be launched on October 1st. It will broadcast youth programmes seven days a week from 5pm till midnight aimed at 12-20 year… Continue reading United News To Back Teenage Channel
IPC Magazines’ Young Women’s Group has announced the release of “The Ultimate Guide To Girls”, a new survey which found that magazines offer the best and most authoritative environment in which to advertise to young women.More than 700 young women aged 14-19 were questioned about their attitudes to advertising. The survey used both qualitative research,… Continue reading Research Shows Popularity Of Magazine Ads
The NRS Board has asked Ray Morgan to extend his Chairmanship of the NRS from the current three year period ending 1996 for a further three years, 1997-1999. Nick Phillips, Director General of the IPA and Vice Chairman of the NRS said, “All the parties around the table, NPA, PPA, ISBA and IPA – feel… Continue reading NRS Chairman Reappointed
Tessa Hilton, the editor of the Sunday Mirror since July 1994, has resigned, it emerged this afternoon.It is believed a major factor in her decision was a clash with Bridget Rowe who runs sister paper The People. Miss Rowe was recently brought in as managing director of the Sunday Mirror.
