A survey carried out by Universal McCann shows that 27% of Britain’s young TV viewers (15-24 year olds) would sign up to cable and satellite TV, if BSkyB won exclusive rights to live transmissions for major sporting events such as Wimbledon, the Grand National, Test Cricket or the FA Cup Final. It also shows that… Continue reading Survey Shows Support For Sky Sport
Liz Forgan is to leave her position of BBC Network Radio managing director. She will leave in April but does not have a job lined up. The official reason for her move is that she has achieved ahead of schedule the objectives she was appointed to complete.BBC: 0181 743 8000
A breakthrough in television technology will change the way advertising is used in major sporting events. It will mean that different audiences in different countries will be able to see a variety of ads from the same stadium hoardings.The computer technology, which superimposes ads onto live pictures, will be previewed in May when the Olympic… Continue reading New Ad Technology For Sport
The Independent Radio Group announced yesterday that it is to submit a bid for the Yorkshire regional radio licence under the name of Excel FM. The Independent Radio Group was formed last September by former Trans World Communications directors Michael Connolly, Neil Jones and Tony Dewhurst and has recently acquired Q96 FM in Glasgow.Applications for… Continue reading IRG To Apply For Yorkshire Radio Licence
Marketing services group WPP has announced record profits of £113.7 million for 1995, up 33% from £85.3 million in 1994. Other results include earnings per share up 40% to 9.1p from 6.5p; turnover up 9% to £6.553 billion; revenues up 9% to £1.555 billion; operating profit up over 24% to £139.2 million; and net cash… Continue reading WPP’s Profits Up 33%
A new CIA Sensor study shows that 66% of cable and satellite owners would be unlikely to use pay-per-view TV and that the population as a whole is even more negative, with 72% of people saying they would be unlikely to use it.The view about paying extra for television viewing is mirrored by the 62%… Continue reading Majority Do Not Want Pay-Per-View TV
Media Sales and Marketing has announced two promotions among its sales staff. Andrew Westlake has been promoted from sales executive to group head of sponsorship and promotions and Robert Tomalin has been promoted from sales executive to group head of business development.MSM: 0171 383 3000
Classic FM has announced further research back-up for its sponsorships; as well as supplying full quarterly post campaign analysis, Classic is introducing a programme of qualitative and quantitative research.Other research options available to advertisers now include; FMCG sales tracking, data snapshots, pre and post research, copy testing and creative ideas. Dale Butler, Marketing and Research… Continue reading Classic FM Increases Accountability For Sponsorships
Rajar data for Q4 1995, originally due to be released last Friday, will now be released on Friday 15 March, Rajar have confirmed. Q4 1995’s data has been delayed because of the reduction in weekly reach estimates for most stations, caused by the introduction of a new methodology. This quarter’s results will be subject to… Continue reading Rajar Q4 1995 Out In March
The What the Papers Say Awards have this year named the Daily Mail newspaper as newspaper of the year, praised as a “technically brilliant product” which bucked the trend of falling tabloid sales.The scoop of the year award went to Stuart Higgins, editor of the Sun for December’s revelation that the Queen had urged the… Continue reading Newspaper Awards – Daily Mail Wins Paper Of Year
