BBC1 can celebrate achieving a 10.5% Xmas lead over both the main terrestrial commercial channels; for the week ending 31/12/95 all individuals over the age of four spent 13 hours and 14 minutes watching BBC1 which translated to a 40.1% share of viewing and 3 hours 35 minutes watching BBC2 (10.9% share of viewing). These… Continue reading Christmas Viewing – BBC1 Wins Battle
In what is hailed as one of the biggest advertising account moves of the year, Reckitt & Colman has apointed McCann-Erickson to handle its £150m worldwide advertising account.Reckitt & Colman manufactures leading brands including Dettol, Harpic, Haze, and Airwick. The worldwide advertising alignment with McCanns will replace relationships with more than 35 local and international… Continue reading McCanns Wins Reckitt & Colman Worldwide
The Daily Mirror is sponsoring Carlton’s new series of Talking Telephone Numbers, which started this week. The programme, which stars Philip Schofield and Emma Forbes will run for 17 weeks at 7pm on Monday nights; the last series attracted audiences of around 9 million.In addition to the on-air sponsorship, Mirror Group is introducing an interactive… Continue reading Daily Mirror Sponsors Talking Telephone Numbers
UKTV is considering a fresh challenge to the ITC’s award of the Channel 5 license. The move comes after documents and affadavits were sent to the High Court in advance of a separate challenge from another failed bidder, Virgin TV. UKTV has access to these and must decide whether the new information can be used… Continue reading UKTV Considers New Challenge To Channel 5 Decision
Abbott Mead Vickers have published a report into the future of television and how it will be affected by new broadcast technology for the coming decade.Predictions made by the report include:– Whilst there will be an increase in the growth of multi-channel homes by the year 2005, the number is unlikely to be more than… Continue reading Timescan – A Look At The Future Of Television In The UK
He-Lines magazine, the fashion business title is to go monthly following growing sales.The business title which focuses on the men’s fashion industry with news, reviews and new products was launched 5 years ago as a bi-monthly. This glossy is aimed at retailers and has a circulation just under 10,000 pending its first ABC audit this… Continue reading Fashion Magazine To Go Monthly
The latest BARB cable and satellite penetration figures for November and December 1995 show that whilst overall penetration by cable and satellite has increased by over 16%; connections via cable are running at three times that of dishes when compared to January 1995, and at just less than three times when compared to December 1994.… Continue reading Cable Sales Grow At Treble The Rate Of Dish Sales
Ikon, the lifestyle magazine launched in July last year as a British equivalent of Rolling Stone magazine and which set out to target the rapidly expanding men’s sector has closed and gone into receivership after only five issues.After an initial print run of 160,000 and first issue sales of 80,000, sales of the £2.20 glossy… Continue reading Ikon Magazine To Fold
Deadpan, the comedy magazine which closed early last year, is to be relaunched on 20th February after it was bought by Paul Duddridge. This relaunch comes only 2 weeks after the launch of Future’s new Comedy Review magazine. However the publisher plans to move the focus of the magazine from pure comedy towards a more… Continue reading Deadpan Magazine To Be Relaunched
Clacksons have been appointed National Advertising sales representatives for the Herald Newspaper Group, the publishing group purchased by Home Counties Newspapers late last year. The titles include the Harlow/Stortford Herald Series and the Bedfordshire Herald Series. Clacksons now represent all of Home Counties 49 titles.Clacksons now have a portfolio of 165 titles which represents 5.25… Continue reading Clacksons Win Herald Newspapers National Sales
