Virgin Television, whose bid for Channel 5 was rejected on programming grounds, has said that they believe they would have attracted the greatest audience to Channel 5. “The ITC did not share our views on what mix of programming was commercially viable. It appears they have decided on a fifth channel very similar to the… Continue reading Channel 5 Announcement – Initial Reaction
According to press reports this morning, Cordiant, the former Saatchi and Saatchi advertising group are poised to launch a financial restructuring programme with a share issue believed to be worth £120 million.Speculation comes at a time when Cordiant are tackling soaring debts which are understood to stand at around £130 million; however this morning a… Continue reading Cordiant To Restructure?
The Independent Television Commission’s decision to award the licence for Channel 5 to Channel 5 Broadcasting was on the basis of programming quality.The ITC has to award the licence to the highest bidder, providing all quality thresholds are reached, or unless there is a bid of “exceptional quality”. Neither UKTV nor Virgin TV’s bids complied… Continue reading Channel 5 Broadcasting Wins On Programme Quality
Channel 5 Broadcasting, which has today been announced as the winner of the bid to hold the last national terrestrial television channel, has promised it will begin broadcasting on 1 January 1997.Channel 5 Broadcasting’s programming “will show popular programmes every day, and will try to schedule them as far as possible when similar programmes are… Continue reading Channel 5 Broadcasting – Details
Channel 5 Broadcasting, the consortium made up of Pearson, MAI and Luxembourg- based CLT has won the Channel 5 licence, it has just been announced.Channel 5 Broadcasting, which put in a bid of £22,002,000, identical to that of Virgin TV has beaten the highest bidding UKTV, which had been widely expected to win.
Premier Radio, the UK’s first Christian Radio station which launched on 10 June, is launching its second direct marketing campaign in a bid to raise more money for the station.The £7,000 mail-out comes as Premier launches its new autumn programme schedule in response to listener’s demands for a format of more news and talk. The… Continue reading Premier Radio Launches Funding Appeal
The latest IPA best practice sector report, launched yesterday at an IPA/Admap alcoholic drinks advertising seminar, takes a critical view of advertising for this sector.How to Approach Advertising for Alcoholic Drinks has been written for the IPA by Tim Broadbent, Planning Director of Young and Rubicam and Robert MacNevin, Commercial Development Director of Guinness Europe.The… Continue reading IPA – Alcoholic Drinks Advertising
The Independent Television Commission has today confirmed it will announce its decision on the fifth national television channel, Channel 5, tomorrow. Following their monthly meeting last week no decision was forthcoming, but an extra meeting was held yesterday at which the decision was finalised.The highest bidder, UKTV, remains favourite, despite worries over high levels of… Continue reading Channel 5 Decision Tomorrow
The Office of Fair Trading has said that the Disney Channel, which has been available through BSkyB along with the two premium movie channels, must be offered on a non exclusive basis.Complaints from other cable operators led the OFT to reconsider BSkyB’s position. In letters to the operators, the OFT said the terms of the… Continue reading OFT Ends BskyB/Disney Exclusivity
ITV have acquired the rights to the European Rugby World Cup after signing a multi million pound three year deal with European Rugby Cup Ltd.The European Rugby Cup will kick off in Romania on October 31 when the home club champions Farul Contanta, entertain the French double winners, Toulouse.ITV who are already signed up for… Continue reading Euro Rugby World Cup Rights
