John Smith’s is to build on the association it already has with Jack Dee through its television advertising campaign by sponsoring his Saturday night television show.John Smith’s will sponsor six shows from 9 December onwards. Broadcast at 10pm, each forty-five minute show features celebrity guests such as Lily Savage, Seal, Stomp, Hale & Pace and… Continue reading John Smiths Continues Dee Association
Yesterday’s budget allowed £960 million for the Department of National Heritage for 1996/7. Virginia Bottomley said that together with National Lottery money of more than £1 billion the Department is better off than ever before.The British film industry will receive £26 million for 1995/6, with lottery funding to the tune of £84 million earmarked for… Continue reading Budget News For National Heritage Department
The European Union’s Distance Selling proposals are to be debated and voted by the European Parliament during the week of 11th December.The European Commission first published the Distance Selling proposals in 1991; since then various drafts have been published, with the EU Parliament’s aim being to increase the quality of consumer protection. One particularly contentious… Continue reading European Direct Marketing Proposals May Cause Row
Unsurprisingly C4’s showing on Wednesday 15th of Four Weddings and A Funeral greatly improved its position in the weekly figures. Whilst overall ‘Total’ viewing fell by 5 minutes on the previous week to 27:01, C4’s average weekly viewing per head increased by 33 minutes to 3:04 – representing a total share of viewing amongst individual… Continue reading The Bells Are Ringing For C4
… Labour Leader, Tony Blair is to meet senior executives of the cable industry next week. It is believed to be a bid to soothe tensions caused by Labour’s deal with BT to connect schools and libraries to the information superhighway.
Premier Radio, the UK’s only Christian commercial radio station has announced a major restructuring today “designed to reduce costs sharply”. This will involve management and staff restructuring, as well as programme changes which will aim to increase audience in both numbers and listening hours.The speech/music ratio, currently 75:25 will change to near 50:50; “This will… Continue reading Money Crisis Causes Christian Radio To Change Format
National Heritage Secretary Virginia Bottomley yesterday announced a new BBC Charter and Agreement, and also announced that the BBC’s transmission service is to be privatised. This is expected to bring in around £100m for the BBC.The new Charter and Agreement are designed to “allow the BBC to meet the broadcasting challenges of the 21st Century”.… Continue reading BBC Changes Announced – To Allow Multi-Media Future
BSkyB has secured the television rights to The Football League Championship and Football League Cup from the start of next season.Under a five year deal, starting in August 1996, Sky will broadcast up to 60 Football League matches exclusively live each season, featuring clubs from all three divisions. In addition, all three end-of-season promotion play… Continue reading BSkyB Secures Football Rights
Grampian Television has continued its record of profits’ increase with the announcement that their pre-tax profits have risen by 62% to £2.9million for the six-months ended 31 August 1995.Calum MacLeod, Grampian Television Chairman commented that “These results owe much to a 10.4% increase in Grampian’s advertising revenue over the period compared with a rise of… Continue reading Grampian Profits Up By 62%
Northcliffe Newspapers have announced personnel changes in both the marketing and advertising departments. Clairedy Gardiner-Hyne, London Advertisement Manager will be made Senior London Advertisement Manager.Mike Ratcliffe, formerly Client Services Manager at Thomson Media Sales will become Client Services Manager for Northcliffe Newspapers from Monday, and also joining from TMS is Karen Smyth, as London Advertisement… Continue reading Northcliffe Appointments
