A recently released report by advertising agency JWT has revealed interesting facts concerning advertising in the festive season. In December six discussion groups were held among groups of women in both the north and south: the groups encompassed three different life-stages: women 25-35 years without children, women 25-35 years with children and women 35 years… Continue reading JWT Research Findings On Christmas Advertising
A northern rival to Cosmopolitan and Marie Claire is to be launched in Scotland this spring. The new title is edited by Grace Franklin, a former Scottish Daily Record features writer.The title, which has an initial print-run of 10,000, will cost £2.00 and is aimed at ABC1 women aged 30 plus. Franklin commented that the… Continue reading Scottish Rival To Cosmo And Marie Claire
Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also… Continue reading Classic FM Offers More Research To Advertisers
The Broadcasting Standards Council has released two new research projects concerning the emotional impact of television on children.A BSC Research Working Paper by David Buckingham and Mark Allerton reviews and evaluates previous research studies into viewers’ emotional responses to television with a particular emphasis on the reaction of children.Using this Review as a basis, qualitative… Continue reading BSC Research Into Effect Of Television On Children
Recent press rumours have speculated that Rupert Murdoch may be making a bid to secure TV coverage of football’s World Cup, although Sky TV refuses to confirm this. Politicians, however, are concerned about the migration of terrestrial sporting coverage to satellite channels. Later this week Conservative politicians will consider amendments to the new Broadcasting Bill… Continue reading Murdoch May Bid For Rights To World Cup
The IPA has also announced that it is seeking entries for the 1996 IPA Business to Business Press Advertising Awards, sponsored by Reed Business Publishing. Categories are: UK Business to Business media; National press and general business magazines; Young agency person of the year; International media; Integrated campaigns; Most innovative use of Business to Business… Continue reading IPA Announces Business To Business Awards
Paul Corley has been announced as ITV’s new Controller of Network Factual Programmes. He joins the Network centre in March from Carlton UK Television, where he is currently Managing Director of Carlton Broadcasting.He joined Carlton in 1992 as Controller of Factual and Regional Programmes, and was appointed Managing Director of Carlton Broadcasting in January 1995.… Continue reading New Controller Of Factual Programmes At ITV
The number of people employed in IPA member agencies as at 1 September 1995 is estimated to have been 12,300 at 225 member agencies, compared with 11,800 at 221 members in September 1994, according to the latest IPA census figures.This is the second year of recovery from the low point of 11,100 as at 1… Continue reading Agency Recovery In Terms Of Employment – Good News For Media
Depts
Martin Jacques, the deputy editor of the Independent, has resigned. The move was expected after the departure of editor Ian Hargreaves, who was responsible for recruiting him 15 months ago. Martin Jacques’ successor is Charles Leadbeater, editor of the Independent Section II.
SoapsCoronation Street continues its stranglehold over the soap category with 64 episodes of the show appearing before the next best placed soap, which was the Eastenders episode broadcast on Tuesday February 21st which attracted 17.02 million viewers. The top rated Coronation Street episode was the one shown on Monday January 9th which was watched by… Continue reading Top Programmes For 1995 – Diana Reigns Supreme
