Patrick Burton of Allied Domecq has called for the Audit Bureau of Circulations to reform; “ABC must fulfil the needs of advertisers and agencies or someone else will do it, eg the BPA). He also issued a reminder that “circulation is not the be all and end all”. He was speaking at the ABC’s Annual… Continue reading ABC Must Reform To Survive
Friday morning’s session began with a lively debate; “This house believes that the industry should provide no more research than allows the seller to sell and the buyer to buy.” A show of hands before the debate showed very few were in favour of the motion.Mark Cramer, MD of Motive spoke for the motion. Research… Continue reading Day Two: Session 3. Who’s In Charge Of Industry Research?
Sir Peter Gibbings, chairman of the Radio Authority claimed that “Without regulation there would be chaos”. He outlined the Radio Authority’s tasks, and why regulation is necessary; for planning the spectrum in the first place, for choosing suitable companies and for regulating content.He pointed out the recent success of radio as a medium, with independent… Continue reading Media – Just Pawns of the Government and City? (Part Two)
The Daily Mail and Daily Star are both running promotions this week in attempt to pick up Today readers. The Daily Mail is being delivered free to all Today readers who had the newspaper home delivered. Then for the next eight weeks Today readers will be offered the Daily Mail at half price.The Daily Star… Continue reading Mail And Star Pitch For Today Readers
Mike Baker, Advertisement Marketing Controller at IPC delivered the award- winning paper of the Conference, “Researching specialist or small-scale audiences – The IPC Experience”.He began by highlighting that specialist or minority media suffer in terms of research; ie cable has no BARB data, radio has little product data and regional press has to graft together… Continue reading Helping To Control The Business – New Research Solutions (Part
Two)
Neil Shepherd Smith, Technical Consultant to JICREG, gave a paper entitled “The creation of a currency – JICREG”. He related the history of how JICREG started; in 1989 there was no industry research for the regional press. A readership survey like the NRS for regional titles would have cost over £12m, so JICREG was formed… Continue reading Helping To Control The Business – New Research Solutions
Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
IPC has appointed Caroline Ward as publisher for the three TV weeklies, TV Times, TV & Satellite Week and What’s on TV. She will join IPC on November 21, moving from Emap Elan.Myatt McFarlane’s motorcyclist magazine, Street Fighters, has increased its frequency from bi-monthly to monthly.Revamp For Mountain BikerMountain Biker International is to undergo a… Continue reading IPC Appoints TV Weeklies Publisher
A review of the main industry contracts normally finds MRG delegates in combative mood – but not so this year. The contracts for TV, radio and press are all likely to be renewed to accomodate ongoing additional projects or just changing circumstances. Sly Grice (IPC Magazines, Group Sales Director) made a call for stability, which… Continue reading Who’s In Charge Of Industry Research? (Part Two)
The 1995 Media Research Group Conference, held in Barcelona, was kicked off by Ray Snoddy of the Financial Times, who started the conference off with the forthright opinion that he does not believe the superhighway will be sorted by the year 2000; “Visions should be left to Archbishops”.The recent record of government intervention in the… Continue reading Session 1 – Media-Just Pawns Of The Government And City?
