ITV has today revealed the findings of its sponsorship research that have been carried out by Millward Brown. The research was the first ever on-going systematic assessment and evaluation of sponsorship deals within the UK, and was based on 21 UK sponsorship deals beginning in April 1995. The research was compiled using Computer Aided Telephone… Continue reading Evaluation Of TV Sponsorship
http://www.marketing-week.co.uk/mw0001Today sees the launch of Marketing Week’s site on the Internet. Updated each week, the site very much reflects the magazine. The site is divided into sections, the main being news. This carries five of the week’s stories, plus one feature. Headlines only from other stories in the magazine are also there, linked to a… Continue reading Marketing Week Goes On-Line
Tesco has launched its first on-line advertising campaign with Yearling Communications’ Interactive TV Guide Web site. Tesco’s Wine Selector Web site now links off from the Yearling’s site.Tesco Wine Selector allows users to select the most suitable wines for a particular meal or by cost, country etc. It also allows for orders to be taken… Continue reading Tesco On-Line Ad Campaign
The latest CIA Sensor survey shows divided opinion on whether publishers should increase their cover prices, increase the amount of advertising they carry or cut pages to off-set newsprint prices.Young newspaper readers would rather publishers did not cut pages; 61% of 15-24 year olds said they would rather pagination stayed the same but the cover… Continue reading 37% Of Adults Against More Newspaper Advertising
Sunday night’s rescheduled episode of Cracker managed to pull in 15.69 million viewers. The show had a 58% share of the night’s viewing at 9.00pm, beating BBC1’s adaptation of Jane Austen’s Pride and Prejudice by exactly 6 million as well as having 5.87 million more viewers than the Monday night repeat episode from the previous… Continue reading It’s A Cracker Of Show Say 15m
The Radio Authority’s latest Complaints Bulletin, for the third quarter 1995, reveals that the Authority upheld complaints on 23 topics against Talk Radio. However, most of these occurred in July and August; as the Authority has already fined the station £5,000 for a programme broadcast in August it has noted “the evidence of firmer editorial… Continue reading Radio Authority Acknowledges Talk Radio’s Efforts
The Orange mobile telephone company have launched a customer magazine, O, through the publishing company TPD. The first issue of the new quarterly magazine was published on 23rd October.The coverprice is £2.00 and the initial print run was 275,000 – the next print run is due to be 310,000. The magazine is sent to 230,000… Continue reading Orange Customer Magazine
ITV today published ‘Television and the Role of ITV’ an independent report comissioned by Spectrum Strategy Consultants. Launching the report, the Chairman of ITV, Leslie Hill, said, “This is the first time that ITV’s value to the UK television industry has been quantified!”. The report makes seven points. British television is important culturally and economically.… Continue reading Television And The Role Of ITV
Chrysalis, the music and media group have announced the acquisition of Galaxy Radio from GWR Group plc, for £4.1 million. This includes the repayment of inter company debt of £463,000.Galaxy will form part of Chrysalis’ Radio Division, which includes Heart 106.2 in London and Heart FM in the West Midlands. GWR’s takeover earlier this year… Continue reading Galaxy Bought By Chrysalis For £4.1m
Sections’95, the recent research published by Leo Burnett, Express Newspapers and the COI has been given the IPA Seal of Approval.The IPA commented, “The survey was well executed and planned, the questionnaire design was imaginative, and as noted the prompts to help respondents identify the sections correctly were ideal. The survey fills a large part… Continue reading Sections’95 Fills Gap – IPA Approval
