The Independent Television Commission has awarded the local delivery franchise for Carlisle to the sole bidder Cumbria Cable & Telecoms Ltd. The cash bid for the Carlisle franchise was £1, supplementing the percentages of qualifying revenue set by the ITC. The Cumbria Cable & Telecom proposes to offer services to at least 35,000 homes by… Continue reading Cable Franchise Awards
Who Should Call The Tune? Are We Paying a Fair Price For Harmony? Session One – Media-Just Pawns of the Government and City? Part One Part Two Session Two – Advertisers – Making The Most Of It Part One Part Two Session Three – Who’s In Charge of Industry Research? Part One Part Two Session… Continue reading MRG Conference 1995 – Barcelona
Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
The first afternoon of day one was given over to the advertisers – and how (or if) they use research to market their brands.Delegates were treated to three very different case studies – McDonalds’ all- embracing marketing plans; Tango’s interactive and wacky promotions; and Buena Vista’s heavyweight hype of Disney’s latest blockbusters.Whilst McDonalds, more than… Continue reading Advertisers – Making The Most Of It
Emap has today announced a 53% increase in pre-tax profits to £33.9m for the 6-months to the September 1995. Operating profit for the Consumer Magazines UK division increased by 27% to £17.7m. Turnover in this division increased by 6% and circulation and advertising revenues increased by 4% and 10% respectively.Profit for the Radio division was… Continue reading Emap Results
Friday morning’s session began with a lively debate; “This house believes that the industry should provide no more research than allows the seller to sell and the buyer to buy.” A show of hands before the debate showed very few were in favour of the motion.Mark Cramer, MD of Motive spoke for the motion. Research… Continue reading Day Two: Session 3. Who’s In Charge Of Industry Research?
Sir Peter Gibbings, chairman of the Radio Authority claimed that “Without regulation there would be chaos”. He outlined the Radio Authority’s tasks, and why regulation is necessary; for planning the spectrum in the first place, for choosing suitable companies and for regulating content.He pointed out the recent success of radio as a medium, with independent… Continue reading Media – Just Pawns of the Government and City? (Part Two)
The Daily Mail and Daily Star are both running promotions this week in attempt to pick up Today readers. The Daily Mail is being delivered free to all Today readers who had the newspaper home delivered. Then for the next eight weeks Today readers will be offered the Daily Mail at half price.The Daily Star… Continue reading Mail And Star Pitch For Today Readers
Mike Baker, Advertisement Marketing Controller at IPC delivered the award- winning paper of the Conference, “Researching specialist or small-scale audiences – The IPC Experience”.He began by highlighting that specialist or minority media suffer in terms of research; ie cable has no BARB data, radio has little product data and regional press has to graft together… Continue reading Helping To Control The Business – New Research Solutions (Part
Two)
The last edition of News International’s Today newspaper reads “Goodbye. It’s been great to know you”. High costs and rising losses have been blamed by publisher News International for its decision to close the title. Les Hinton, executive chairman of News International said “with a modest circulation, insufficient growth and rapidly rising costs we have… Continue reading Last Today Promotes Sun To Readers
