The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
SelecTV has announced the sale of its cable television channel to Carlton, for £5.2 million. The Chairman, in a statement issued today, said that although convinced the channel has a viable future, it needs more investment in programming; “The much greater programming resources available to Carlton will give the Channel a stronger basis for its… Continue reading Carlton Buys SelecTV Cable Channel For £5.2m
Adscene today announced its results for the six months ending 25 November 1995: profits before tax were £2.67 million, up 26% on last year; like for like publishing operating profit and margin was maintained despite large newsprint price increases; first contribution from Flair Press pushed printing revenues up to £12.877 million; the group also acquired… Continue reading Adscene Announces Profits Of £2.67 Million
BBC Magazines has released the first ABC for Top of the Pops Magazine; 121,223 The magazine launched in February last year, and has, according to publishing director Gillian Laskier, “performed beyond our expectations. Sales are 20% above forecast”.Girl Talk, the BBC Magazine aimed at young girls as an alternative to their teenage sister’s magazines has… Continue reading Top Of The Pops Mag/Girl Talk First ABCs
Pearson Television, owners of Thames Television and Grundy Worldwide, have bought SelecTV PLC. This is a separate deal to Carlton’s acquisition of SelecTV’s cable channel as reported on Newsline earlier.SelecTV is valued at approximately £46 million and each share is worth 29p. It is intended that SelecTV’s assets will be re-organised so that Pearson will… Continue reading Pearson Buys SelecTV
United Cinemas International (UCI) has confirmed a £100m expansion plan as part of its campaign to remain the largest multiplex cinema chain in the UK. UCI will open six new sites across the country by the end of 1997 and is set to announce plans for at least another four cinemas before the year’s end.… Continue reading UCI To Launch £100m Expansion Plan
At a press conference this morning the AIRC announced measures to improve accountability to advertisers. It said that by May 1996 its members would provide standardised transmission certificates which will give all details regarding a particular advert on the airwaves; by the middle of the year all national sales points would provide agencies with a… Continue reading AIRC Declares Accountability To Advertisers
The number of households in Great Britain with satellite dishes grew by 52,000 in November 1995 to 3.292 million, according to new figures released by GfK Marketing Services Ltd. This is the largest monthly increase since December 1994.“Dish ownership has been growing steadily since August, and historically there is always a surge in the run… Continue reading Satellite Dish Ownership Increases
Herald and Observer Newspapers Limited has appointed Amra as the national sales representative for its five titles. The appointment, worth £500,000 in national billings, starts today.The five titles are; the Stratford Standard, the North Worcestershire County Standard, the South Worcestershire County Standard, the Rugby Observer and the Leamington Spa Observer.“Our free, quality newspapers are breaking… Continue reading Herald Observer Appoints Amra
During 1995 the ITC dealt with 3,432 complaints about 1,204 different advertisements and upheld complaints in relation to 57 ads. This compares with 3,317 complaints in 1994 about 1,084 advertisements with 52 ads where complaints were upheld. However, a larger number of complaints than usual were received towards the end of the year and carried… Continue reading Increase In Advertising Complaints
