Two years on from the start of the price war among the quality press, in September 1993, the longer effects can now be seen.The overall effect on the daily quality market has been an increase of over 250,000 copies. The Daily Telegraph, the market leader with a 39% share (September’95 ABC) has maintained its leadership,… Continue reading National Press Round-Up – September
Overnight viewing figures for last night’s edition of Coronation Street have shown that it only attracted an audience of 17.6 million viewers and achieved a TVR of 35 amongst Individuals 4+. This is some 10 million viewers less than the all time highest audience figure of 27 million back in 1989, which was when Alan… Continue reading Overnights – Bet’s Last Pint Only Pulls In 17m
TCC, formerly known as The Children’s Channel, is set to launch a new magazine for its young viewers. The magazine, Get Stuff! (All You Need To Know About TCC) will be launched within the next two weeks, but it will not be distributed through newsagents. Rather it will be sent out to subscribers via cable… Continue reading TCC Launches New Magazine
The Radio Advertising Bureau have appointed Peter Warren as the new non- executive chairman, replacing Neil Robertson who left in June after three and a half years service.Mr Warren has spent ten years as as Chairman of Olgilvy and Mather UK, and is a member of the IPA Council as well as Chairman of the… Continue reading New Chief At RAB
Yesterday saw the release of the Sections’95 Weekend Newspaper Section Readership Research which was conducted by the Beck Consultancy for Express Newspapers, Leo Burnett and C.O.I.Iain McLellan began with a short introduction into the purpose of the study. He said that the newspaper market was a different place compared with 2-3 years ago and ad… Continue reading Sections ’95 – The Results
The Regional Strategic Alliance (RSA), a consortium of regional newspapers including Thomson and Midland Independent Newspapers has gained the support of the Football Association in their European Championships project. The FAA have invested in an advertising and promotional package valued at over £200,000.As reported on New Regional Football Supplements, the consortium of regional groups is… Continue reading The FA Supports ’96 Euro Football Supplements
MediaTel is holding some presentations to show our latest developments and plans; the sessions are open to anyone wishing to come, clients and non- clients alike. Each presentation will give demonstrations of the new Internet-based services shortly to be available to subscribers. There will be a short formal presentation, followed by an opportunity to “surf… Continue reading MediaTel On The Internet – Presentations
Recent calls in the UK for bans on food advertising and in particular that which is aimed specifically at children have been coming from pressure groups rather than members of the public, claim the AA.These claims are from a new survey by the European Advertising Standards Alliance (EASA); its findings tie in with Independent Television… Continue reading Only Pressure Groups Complain About Food Commercials
MTV Europe has signed two new sponsorship agreements with Aiwa and Konica.Aiwa and Konica will be the joint sponsors of MTV’s Top 100 Countdown Weekend, and will support their sponsorship with on-air advertising campaigns.Aiwa is renewing its advertising agreement with MTV Europe for the third year running and Konica will be advertising on the channel… Continue reading MTV Europe Sponsorship Deal With Aiwa & Konica
The results of the bidding round for the last UK terrestrial television station, Channel 5, are expected imminently. The Independent Television Commission has said it could very probably decide the outcome at the next monthly meeting, which is to be held next Thursday, October 19. If the decision is finalised then, the results will not… Continue reading Channel 5 Decision Expected Soon
