National Newspapers must give better deals to long-term advertisers, offer added value and work together to create a “RAB-style” joint marketing initiative, otherwise the forecast rate of press ad inflation of up to 10% will be unacceptable to many advertisers. The warning comes from CIA Medianetwork, who have announced a way to beat national press… Continue reading Press Inflation Up 10% For 1996
The Mirror Group yesterday bought 2.4 million Scottish Television shares – bringing its total stake in the group back up to 19.93% – in line with Government’s ownership rules.The Mirror Group’s stake fell to just over 16% last month when cable and satellite group Flextech transferred its 20% holding in HTV to STV, making it… Continue reading Mirror Group Rebuilds STV Stake
November 1st will see the launch of Playboy TV which will broadcast from 12.00 am to 4.00 am nightly on satellite and via local cable operators. It will be a premium a la carte service available in the UK by subscription only.Regular programmes include giving viewers fresh ideas of how to pep up their sex… Continue reading Satellite Sex Coming Soon
All BBC Radio increased its weekly reach by 101,000 listeners year on year to give an average weekly reach of 59%, as it has been since Q2 1994. However, its total hours were down to give it a weekly share of listening of 47.8%, its lowest ever. Commercial took 50.1%, with “other listening” taking the… Continue reading BBC’s Share Of Listening Down To 47.8%
The Independent Television Commission has issued a formal warning to the new adult satellite television channel, Television X – the Fantasy Channel, about compliance with programme content rules. The decision to issue a warning was taken by the commission at their meeting on 19 October 1995.Television X aired the film Requiem for a Vampire, and… Continue reading ITC Issues Warning To TVX Over Film
An announcement regarding the sale of Thomson’s remaining Scottish titles is expected within the week according to press reports. The Barclay brothers are tipped as the purchaser of The Scotsman, the Edinburgh Evening News and Scotland on Sunday, whilst the Aberdeen Press and Journal is expected to be sold seperately – with DC Thomson coming… Continue reading Thomson Sale Imminent
The latest figure for commercial radio revenue has been released; for the period July – September 1995, revenue was £68.6 million. This is an increase of 20.7% year on year and an increase of £2.5m on Q2 this year.Radio has sustained growth for the third year running and the latest figure is the highest ever… Continue reading Radio Revenue Reaches New Record High
According to research carried out by CIA Sensor, only four out of ten adults are aware of the digital television revolution despite the media coverage it has attracted.When asked if they were aware of proposals to expand the terrestrial television airwaves, 41% said yes and 59% said no. Men (51%) are more likely than women… Continue reading Public Ill Informed Over Digital TV
The latest RAJAR data, for Quarter 3 1995, shows all commercial radio has maintained the 50.1% share it achieved for the first time last quarter. Its weekly reach is up by 874,000 listeners year on year, to 61% reach. All radio as a whole was up by 374,000 listeners year on year, a reach of… Continue reading Commercial Radio Maintains 50% Share
According to Rajar Quarter 3 the most improved year on year performance amongst London Commercial radio stations came from Kiss 100 FM, with a weekly reach up 201,000 to 1,016,000 listeners – the station’s weekly share rose by 2% to 10% of adults 15+Capital Radio’s FM and AM partnership maintained their positions as most listened… Continue reading Most Improved – Kiss 100FM
