According to research issued by the PPA, people are spending more on magazines than ever before.The 12 month review by Wessenden Marketing has revealed that consumer magazines increased their growth rate during the first half of 1995, and the report reveals that people are expected to spend more than £1.6 billion on magazines this year.With… Continue reading Record Amount Spent On Magazines
Scottish Radio Holdings has announced it is to buy Morton Newspapers, Northern Ireland’s largest publisher of local weekly newspapers, for £11.2 million.The acquisition is being made through a new subsidiary company set up early in 1995; Score Press, which is 90% owned by SRH and the remainder by Score’s chief executive, Charles Villiers. Score Press… Continue reading Scottish Radio Buys Local Press In Northern Ireland
Following Rupert Murdoch’s announcement at the company AGM last week that they are spending millions of dollars on developing on-line services and new technologies, News International has announced that it is to acquire the Advanced Products Division (APD) of National Transcommunications Ltd (NTL).The purchase has been made through the News Corporation’s technology arm, News Technology… Continue reading N.I In Technology Purchase
Flextech has announced that it completed the disposal of a group of subsidiaries owned by IVS cable holdings limited (IVS) for £62.6 million, to KPN Kabel. Flextech owns 91.7% of IVS and will receive £59.3m in cash.The IVS subsidiaries hold licences to provide cable television and cable telephony services for four franchises in the UK… Continue reading Flextech Announces Sale Of Cable
Viewing figures for the first full week of transmission of the Disney Channel show that the channel has started well. The channel was watched for an average of 33 minutes for the week ending 8th of October by Individuals 4+, this was 2.3% share of Astra viewing, an average daily reach of 9.4% and an… Continue reading TV Viewing Summary W/E 08/10/95 – Disney Do Well
There have been rumours in the trade press that Gruner & Jahr are set to launch a new woman’s weekly title.The magazine, provisionally titled Gala borrowing its name from a recent G&J launch in Germany, is going to be a celebrity gossip weekly and will follow the formula of the French title Voici. It is… Continue reading New Title For G&J?
According to the latest CIA Sensor, £99 million has been wasted on inefficient direct response campaigns on television so far this year.Results from the Telephone Response Report have shown that during 1995, on average 23% of calls generated by direct response television were either disconnected or unanswered. When taken as a percentage of overall direct… Continue reading £99m Wasted On Direct Response TV Campaigns
ITV is to launch a drama sponsorship package which will include top rating drama such as Cracker, Prime Suspect, Emma and The Man who Made Husbands Jealous.A total of 16 dramas including a new Morse special, the new Sharpe mini series and Poldark are on offer making the package the biggest seen on British television.… Continue reading ITV Drama Sponsorship ’96
Trinity International Holdings has announced its plans for the national sales of its purchase of the Thomson Regional Newspapers.AMRA has been appointed to handle all of the Cardiff based titles including the Western Mail, South Wales Echo and Wales on Sunday, plus the classified revenue for the Belfast titles, including Telegraph.Mediaforce has been appointed to… Continue reading Trinity Appoints Amra And Mediaforce For Thomson Sales
TCC, formerly known as The Children’s Channel, is set to launch a new magazine for its young viewers. The magazine, Get Stuff! (All You Need To Know About TCC) will be launched within the next two weeks, but it will not be distributed through newsagents. Rather it will be sent out to subscribers via cable… Continue reading TCC Launches New Magazine
