VNU Business Publications is to close Network and Connexion magazines and will be replacing them with a new weekly title, Network News.With a launch date of 20th September, Network News has an initial print run of approx 30,000 and will focus on all aspects of networking, comms and the Internet. This glossy A4 will be… Continue reading New Computer Titles
Debbie Bowman, advertisement sales director of IPC’s Southbank Group, is to leave the company later this year. She will stay at Southbank until a replacement is found.
British Telecom has announced that its Interactive TV trials due to begin this summer will include Adland, am interactive advertising service. More than 20 advertisers have already committed to participating in Adland.The trial will be available to 2,500 customers in Colchester and Ipswich at a monthly charge of £4.99 for the basic service. The Local… Continue reading BT Interactive Trials To Include Advertising
The ITC’s annual survey ‘Television: The Public’s View’ is published today and examines attitudes to terrestrial and cable and satellite television in the UK. The survey covers a range of topics including viewing habits, programme standards and regulation.Viewing Habits The results of the survey show that people tend to under-estimate the time they spend watching… Continue reading Television: The Public’s View
Metro Radio Group and EMAP have teamed up to launch a joint radio sales initiative, offering advertisers the chance to buy a radio area that matches the C4 Northern Macro region. The one-stop sales package will offer a TSA of almost 11 million adults with a weekly reach of 5 million.The new sales initiative will… Continue reading Metro And Emap Team Up To Create Northern Sales Area
Golden Rose Communications has appointed Jeanie Bergin as its first group marketing director. Bergin was the former London chairman of FCA.
From July 1st MTV is encrypting its service on the Astra satellite. In order to continue viewing the channel via a dish viewers will need to subscribe to the Sky Multi-Channel package (Cost=£9.99 per month).Viewers accessing via cable will be unaffected.The Sky Multi-Channel Package includes:Sky One, UK Gold, Nickelodeon, TCC, Discovery, Bravo, Family Channel, CMTV… Continue reading MTV Moves To Encryption
The Incorporated Society of British Advertisers (ISBA) has today published its Annual Report and Accounts. John Hooper, director general of ISBA outlines the current and future aims of the Society in 4 key objectives:“Convince the government of the importance of advertising in a market led economy; ensure a media environment that meets the business needs… Continue reading ISBA Focus On Media Inflation And New Media
The Government should remove public service TV advertising from commercial networks, currently worth around £40m, and put it as public service messages on the BBC. This is one of the recommendations of a 5-point plan put forward by CIA Medianetwork to beat spiralling TV advertising cost inflation.The 5-point plan to control TV advertising inflation is:… Continue reading Plan To Beat Rising TV Costs – CIA
Latest research conducted by GfK Marketing Services indicates that the number of British households with satellite dishes has not grown significantly in the last few months, in spite of the continuous drop in the average price of satellite recieving equipment, and recent special offers.In the first few months of this year there was a slow… Continue reading Dish Sales Unaffected By Price Cuts
