According to research conducted by the ISBA’s Press Action Group, advertisers would spend more money on press advertising if there was more readership data available.Respondents to the survey together account for £200m worth of press ad spend and nearly a third (31%) said the lack of readership data made them spend less in press advertising.The… Continue reading More Readership Details Say Advertisers
Today Channel 4 unveiled its summer programme schedule. It includes a wide and varied reach of programmes which include a bank holiday weekend devoted to science fiction called The Final Frontier; a 50th anniversary rememberance of Hiroshima; a strand of programmes examining the death penalty, called Lethal Justice, and a season of programmes for gay… Continue reading Channel 4 Summer Programme Launch
Portsmouth and Sunderland (P&SN) newspaper publishers and printing and convenience store retailing has announced pre tax profits of £8.3m. A year on year comparison shows an increase of 29%, from £7.3m.P&SN’s publishing revenue rose by 6% to £52.7m. Advertising revenue increased by 5% to £37.4m. The increase was greater in the first half year (+7%)… Continue reading Portsmouth & Sunderland Paper Results
Live TV, the new cable channel, has launched today. The new 24 hour entertainment and lifestyle channel is headed by Janet Street Porter and owned by the Mirror Group.Donna Bernard and Rhodri Williams presented the new morning show at 9am this morning; other presenters include Esther McVey from BBC1’s Good Morning and Shelley Webb, wife… Continue reading Live TV Launch
Today sees the launch of The Independent’s newly revamped Section Two; it is now in tabloid form, and covers “latest cultural trends.” The main section will cover news, home, foreign, business, sports and comment.Each day will also cover a specific topic, Mondays is Network and architecture Tuesdays, media and science, Wednesdays health, finance and law,… Continue reading Independent Section 2 Review
On the 27th July, Future Publishing are to launch yet another Internet magazine from their stable of computer titles. However, The.net Directory is a dedicated bi-monthly listings magazine, providing review-based site listings and will be split up into 8 different sections.Its first issue has 196 pages in a slender A4 format, and has a cover… Continue reading New Internet Titles
Unofficial overnight figures for yesterday’s World Cup Rugby show the ITV Network taking 61% share of total viewing for the England v Australia match, 6.3 million viewers; the New Zealand v Scotland match, which was on later, at 2.30pm, attracted 6.2 million viewers, a share of 49% of total viewing.BBC1, which was showing the England… Continue reading Rugby Viewing – 61% Of Viewing
The battle for MGM Cinemas is hotting up it emerged this weekend, according to the Financial Times. The US backed consortium, (in which the Philadelphia- based Reading company is the major shareholder, and Richard Branson’s Virgin Group is a member), has announced it is in exclusive negotiations for the cinema chain.The announcement means that the… Continue reading Carlton Bid for MGM – May Be Beaten By Virgin
The Institute of Practitioners in Advertising have awarded top honors to the Daily Star and the Sunday Telegraph in the sixth ROP colour league tables.The Star scored 21.4 points in the dailies league, followed by the Daily Mirror on 20.6 and Today on 20.4.The Sunday Telegraph led the Sunday league on 22 points closely followed… Continue reading IPA Colour League Table
The May national newspaper ABCs, out this afternoon, show the Daily Mirror achieving the highest increase on April, up by 5.04% (127,962) to 2,664,669. Conversley the News of the World recorded the largest drop on April, down by 1.68% (80,166) to 4,664,169.After four months around the 630,000 mark the Times increased to 664,501 in May,… Continue reading Sunday Mirror does Well In May ABCS
