The London adult contemporary radio station, Heart 106.2 FM, launching late summer, has announced that it has appointed McCann Ericksons’s buying division as their media buying agency. They will work alongside Mellors Reay, who were chosen to handle the £2 million launch campaign for late this summer.Sources close to the station had placed McCann-Erickson ahead… Continue reading McCanns Buyers For Heart
Marcus Plantin, ITV Network controller, has appointed Nick Elliot as the next Controller of Drama. Outgoing controller of Drama and Entertainment, Vernon Lawrence will finalise the programming for the 1996 drama season. Mr Elliot is currently the Head of Drama Series at BBC Television and will join the ITV Network centre in the summer. His… Continue reading Nick Elliot Is Appointed As Controller Of Drama
The Yorkshire Evening Post has relaunched, with new supplements and more colour. New classified and TV sections will be in the relaunch. Among the changes are an improved week-end magazine and the Midweek supplement highlighting leisure pursuits.The Post’s research revealed a potential audience amongst the family audience and especially women. A new type face was… Continue reading New Look For Yorkshire Evening Post
Chairman and chief executive of Westminster Press, Hew Stevenson is to retire before his 56th birthday in December. He will be succeeded by Stephen Hill, current managing director of the group’s Oxford division.
RevenueThe combined ITC/C4 revenue for March, based on agency estimates, came in at £166.55m, an increase of 6.1% on last year. The ITV only figure was £130.17m, up 4.3% year on year, and the Channel 4 figure was £36.38m, up 12.8% on last year. This is a 78:22 split, consistent with last month, but C4’s… Continue reading Television Round-Up – March
Michael Grade last night appealed to the government to change the bidding rules for Channel 5 to prevent Rupert Murdoch moving into terrestrial television. Mr Grade was speaking at the British Journalism Review’s fifth anniversary celebration in London. This comes after Labour’s call, yesterday, to change the current legislation on media ownership.
News International has created two new positions with responsibility for marketing, sales, circulation and advertising of its broadsheet and tabloid titles. Clive Milner is appointed general manager of The Sun, News of the World and Today. Chris Mabury has been appointed as general manager of the Times and Sunday Times.
The television network NBC, and the Mirror group consortium have withdrawn their bid for the Channel 5 licence, less than a week before applications are due to be submitted.NBC are believed to have made the decision to pull out after deciding that the undertaking was not feasible. NBC’s withdrawal now means that the Mirror group… Continue reading Mirror And NBC Pull Out Of C5 Bidding
A television commercial for McDonalds in which a young boy engineers a meeting between his divorced parents, recieved 60 complaints from viewers. An Independent Television Commission report said that complainants objected to the “exploitative use” of the “emotive issue of a childs attempt to reconcile his parents”Some complainants were also concerned that the material might… Continue reading Complaints Recieved Over McDonalds Ad
Channel 4’s Red Light Zone broadcast from 11pm to late has more than doubled overall ratings, with male viewers aged 16-34 tripling in size. Channel 4’s share of viewing all day Saturday is up 15.5% year on year, with Red Light Zone programmes accounting for nine out of ten of the top rating TV programmes… Continue reading Channel 4 Late Night Success
