Women’s WeekliesAmong the women’s weeklies sector, the top three highest read titles remain the same with Take A Break, Womans Own and Bella heading the survey once again. Take A Break recorded an increase of 2.6% on last year’s figure which brings its AIR to 3,692,000.IPC’s Womans Realm, the 11th highest read title recorded the… Continue reading NRS Commentary Oct’94-Mar’95
According to a Mintel Market Intelligence report, ‘National Newspapers’, the recent increases in circulation among national newspapers are in actual fact price-led. Volume sales of newspapers increased during 1994 by 2%, due to the price war, but there is no evidence to suggest that the long-term decline in sales has been reversed and that the… Continue reading No Long-Term Decline In Newspaper Sales
Total Quality Sales and Marketing Ltd, the sales house responsible for the national airtime package on Network News, has this week signed deals with three of IRN’s biggest advertisers; Renault, Hamlet and British Gas.The Renault and Hamlet airtime packages include an AM and PM drive-time solus news spot broadcast on the hour across the network.TQSM… Continue reading Network News Signs Three Of IRN’s Largest Advertisers
The ITC has been called on to investigate how two of the bids for Channel 5 were identical, and why Rupert Murdoch’s bid was unexpectedly low.The two equal bids of £22,002,000 came from Virgin TV and Channel 5 Broadcasting and were called into question in a letter from Mr Graham Allen, Labour’s broadcasting spokesman, to… Continue reading ITC Urged To Probe C5 Bids
The PPA Magazines ’95 awards saw more than 1,200 people attend the ceremony earlier this week which was hosted by comedian, Tony Hawks.Men’s magazine Loaded (IPC Magazines) scooped two of the leading awards, winning the Consumer Magazine of the Year. The judges said: “Loaded has expanded and developed male magazines in a daring way by… Continue reading Mens Magazines Win Main Awards
Licence ApplicationsThe Radio Authority has received two applications for re-advertised Norwich licences. The closing date for receipt of applications for the Norwich area was 11 April. The radio stations concerned are: Radio Broadland Limited (East Anglian Radio PLC) (Incumbent) Russell Stuart: 01603 630 621 or Mike Stewart: 01603 630 521. Norfolk Broadcasting Co. Ltd Gordon… Continue reading Radio Authority – Advertised Licences
The Sunday Telegraph is to launch a new tabloid review supplement this October. It will have a minimum of 48 pages with a target editorial/advertising ratio of 60:40.Andy Jonesco, Ad Manager of the Sunday Telegraph admitted that the review would be expensive to produce but said that there would be circulation and readership benefits. “Having… Continue reading Sunday Telegraph To Add Sunday Supplement
Quantas, the Australian airline which is 25% owned by British Airways, has announced it has moved its account from Saatchi & Saatchi to New Saatchi, taking with it £28m of advertising; it had been expected that this would go to a different agency following the earlier announcement of the main BA account.Mr Ed Wax, Saatchi… Continue reading New Saatchi Gains Quantas Account
QualitiesThe latest NRS Average Issue Readership figures, for October to March 1995 show the continued effects of the price war. The Times recorded the highest increase year on year, up 18.48% to 1,538,000. The Guardian and the Daily Telegraph both recorded increases on last year’s figure, up 3.95% and 2.86% respectively.The Independent’s decline continues, with… Continue reading National Newspapers – NRS Round-Up
According to a survey carried out by CIA Sensor, over two thirds (67%) of UK adults are unhappy with the amount of top sporting events and films being bought up by the satellite and cable television channels.Seven out of ten (70%) non-subscribers to satellite and cable believe that viewers are being disenfranchised from some of… Continue reading Satellite Depriving Viewers
