The ITC is to advertise local delivery franchises for the area of Shrewsbury, Bridgnorth and South Staffordshire, and Carlisle. Applications for either of the two licences must be in by May 15 1995.Applicants are free to choose which parts of the franchise area they wish to cover. Percentages of qualifying revenue are set as the… Continue reading New Cable Licences Advertised
The Saatchi & Saatchi group is to change its name to Cordiant plc. The proposed name change, in a circular sent to Saatchi shareholders today, is meant to express “the new spirit within the company, characterised by accord and shared purpose”.The main purpose of the name change is to distance the holding company from the… Continue reading Saatchis Group To Change Name
QualitiesJanuary was a good month for the qualities, with all of them except the Financial Times recording increases on December 1994. The Times recorded the highest increase month on month, up 5.5%. However, the success story for January appears to be the Independent and its Sunday sister paper, which both managed to record significant increases… Continue reading National Press Round-Up – January
Yesterday IPC’s new glossy classic car magazine, Superclassics, launched. It is published quarterly, has 132 pages, and a cover price of £3.50Editorially, it has a serious collector theme which is evident in articles and advertisements. Peter Tomalin, Editor, enthuses over the cars featured and this enthusiasm is reflected in road tests and reports.The cars featured… Continue reading Superclassics – First Issue Review
The latest IPA Trends in Television Viewing Quarterly Report shows that there was a 2% decline in overall viewing in 1994 compared to 1993. Average daily hours of viewing for individuals is now 3.6 hours.The share taken by terrestrial commercial channels is showing some stability now, at around 50%. The profile of ITV viewing by… Continue reading 2% Decline In Overall TV Viewing For 1994
CIA Group and Scottish agency the Morgan Partnership are to form a new media independent, Morgan CIA, from April 1. Finance Director of the Morgan Partnership, Archie Cunningham, said that the acquisition of the Kwik Fit business meant that they would now be dealing with national buying, and they were conscious that media independents have… Continue reading Morgan Partnership And CIA Form New Media Independent
Maurice Saatchi’s New Saatchi Agency has announced it has won its first two accounts, Mirror Group newspapers and Silk Cut cigarettes. Both were previously clients of Saatchi & Saatchi. Zenith will continue its media buying contract with Mirror Group. Saatchi & Saatchi said that the two accounts represented less than 3% of its London billings.
The MRG Evening Meeting held on 9th February tackled the subject of Youth, with Sofie Mallick and Liz Williamson of EMAP METRO presenting their new survey Youth Facts 4 and Noel Gladstone of Nickelodeon talking about how technological developments are changing the way Nickelodeon interacts with its viewers.Sofie Mallick from EMAP presented Youth Facts 4;… Continue reading MRG Youth Evening
Granada Group and Carlton Communications both reported improved starts to their years yesterday at AGMs.Michael Green, chairman of Carlton, told the AGM that the television division, which includes Central, was significantly ahead in the first quarter. The integration of Carlton and Central was now largely complete and ad revenues were growing.Alex Bernstein, chairman of Granada… Continue reading Granada/Carlton Announce Improved Start To Year
CLT SA, the European media group, has joined MAI and Pearson in their bid for Channel 5. This follows the announcement two weeks ago that Time Warner were pulling out of the Pearson/MAI consortium, due to “technical circumstances.” CLT operates television and radio stations in eight countries.
