The IPA has opposed More O’Ferrall’s bid for LTA Advertising because it believes it would allow the poster contractor to dominate the London 6-sheet market. The Office of Fair Trading is currently examining the bids for LTA, which also include a management and employee buyout team, a consortium led by Transportation Displays and a consortium… Continue reading IPA Opposes More O’Ferrall’s LTA Bid
Sport Newspapers’ Yorkshire title, the Sunday News and Echo, has suspended publication after its sale to the Robin Corporation fell through. Michael Savage, of the Robin Corporation, pulled out of the £150,000 deal, claiming that he was given false information about the News and Echo’s losses.DAILY MAIL MMC REFERRALThe Daily Mail and General Trust’s bid… Continue reading News And Echo Future Uncertain
The best day of the week to screen a direct response TV ad is a Monday, according to some research conducted by Channel 4 and BT. The effectiveness of an ad increases by 25% when it contains a voice over with the response telephone number and ads that last for 60 seconds, rather than 30,… Continue reading C4 Direct Response TV Research
Emma Soames, editor of ES Magazine, has been appointed as editor of the Telegraph Magazine. She will replace Nigel Horne. Conde Nast has appointed Tess Macleod-Smith as advertisement director of World of Interiors. Macleod-Smith was formerly an advertising sales executive at the Economist. The editor of men’s style magazine FHM, Francis Cottam, has resigned following… Continue reading Appointments
Countdown, a monthly magazine based on the Channel 4 programme of the same name, is to launch on August 10 with a print run of 110,000. The new title will be published by Vision Publishing and will contain competitions and games based on the TV show, as well as an editorial section about the programme.Countdown… Continue reading Countdown Magazine Launch
The Department of Trade and Industry has today rejected Granada’s request to exceed the 25% share limit of TV advertising sales and ruled that the company must return its share to the 25% level by August 1995. Granada currently holds a 29% share of all TV advertising revenue through its sales houses the Time Exchange… Continue reading DTI Rules Against Granada
Pepsi-Cola is to co-produce and sponsor a new Channel 4 youth series called Passengers. The international youth current affairs programme is due to start in the UK on Fri Jul 1 at 11pm. As well as sponsoring the series in the UK, Pepsi has the distribution rights for the programme outside the UK.BBC APPOINTS WOOD… Continue reading Pepsi Sponsor C4 Youth Series
Nynex, one of the largest cable TV companies in Britain, is to offer video on demand and interactive TV over a regional TV and telephone network to be constructed in the north-west.
Media Sales & Marketing has won the airtime sales for Southern Radio. Southern Radio consists of six local stations in the South – in Kent,Invicta FM and Supergold; in Sussex, Southern FM and South Coast Radio; and in Hampshire Ocean FM, Power FM and South Coast Radio. The new appointment means it is now possible… Continue reading MS&M Win Southern Radio Sales
The European Commission has launched a marketing communications questionnaire, the findings of which will be used to help the EC with policy-making.Contact: Jean Bergevin 010 3222961736 (Fax)
